Freelancer profile translated to English.
Back to original languageAbout Aurélie
Always sensitive to the world of creation, I have a global understanding of communication issues in order to increase the visibility and awareness of brands and thus develop their turnover.
My expertise:
- Communication:
Strategic and operational management, organization of internal events, design of communication materials in coordination with the graphic chain (press kits, magazines, marketing tools, etc.), organization of marketing campaigns, monitoring of press offices, monitoring of service providers, etc.
- Press & public relations:
Development of journalist & blogger address book, organization of press events (fashion shows, press days, cocktails, launches...), development of partnerships, revitalization of networks, etc.
- Cross-channel communication:
Editorial animation of websites and social networks, online content, development and dissemination of operational marketing campaigns, implementation of commercial operations, scenarisation of showcases, etc.
- Strategic development:
Definition of the communication plan, budget management, project development, etc.
- Publishing on print and digital media: creation of tailor-made content (editorial and commercial texts), verification of information (texts and iconography), correction & proofreading, writing and online publication of digital publications, constitution and development of the audience.
- International opening:
Fluent English (oral and written), multiple experiences internationally.
English
Fluent
French
Native or bilingual
Can work on-site
Nice (up to 50km)
Experience
- ZuccaPress AttachéLUXURY GOODSApril 2008 - June 2011 (3 years and 3 months)Paris, FranceJapanese fashion designer (Women, men, accessories) - Issey Miyake Group• Preparation, organization and budget management of fashion shows and shootings of the marketing campaign (press book, POS, website...)• Organization of press events (Press Days, product launches, press sales, cocktails)• Management of the showroom and press shoppings, contact & appointments with the French and international press, monitoring of press coverage and management of monthly reports• Production and writing of press tools (DP, CP, newsletters, translations)• Participation in the development of media plans
- Les ParisiennesFashion Press AttachéPRESS AND MEDIADecember 2011 - June 2012 (7 months)Paris, FranceBudgets: L'Eclaireur, Hôtel Particulier, Max & Moi, Messika, Rita & Zia, Tom Ford Eyewear...• Budget management (choice of collections, consulting) and strategic implementation (Press & TV product placements)• Organization of press events (collection presentations, Tranoï Homme & Femme trade show and evening, Press Days)• Production of press reviews and monthly reports for the agency's clients• Contact with journalists & stylists, monitoring of editorial schedules, reminders
- Mellow YellowCommunication and Press Relations ManagerFASHION AND COSMETICSJuly 2014 - January 2015 (7 months)Paris, France• External communication: implementation of communication actions (budget management: 450K), creation of print & web media (press book, press releases, presentation brochures, newsletters, reports), management of the shooting of the campaign (planning, selection of service providers, distribution of visuals, production of POS)• Press Relations: guarantor of PR monitoring in coordination with the press office, implementation of partnerships, monitoring of the creation of press products & press goodies• Local communication: proposal and implementation of operational marketing tools (commercial animations, scenarisation of showcases, sachetterie, packaging, ...)• Community management: definition of the editorial schedule and content, shooting of visuals, animation of social networks• Launch of a new line: market research, brand image, logo design, merchandising, round tables, press launch
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Education
- EFAP Agency & Company DiplomaEFAP Paris (French School of Press Attachés)2006
- DUT Marketing TechniquesIUT Nice Sophia Antipolis2004