Freelancer profile translated to English.

Description

What drives me is identifying the potential of an offer or a project and helping it take its proper shape to become more readable, more desirable, and more profitable.

After 25 years in management roles at the intersection of marketing, retail, customer experience, and transformation, I now act as an outsourced strategic director for founders, executives, and SMEs who need clarity, structure, and execution without hiring a full-time director.

What I bring concretely:

— Quick understanding of issues and roadblocks

— Tree-like thinking that connects what others see as separate

— Real-world expertise in retail, customer experience, and business development

— Human-centered approach to support leaders beyond words

— Results-oriented mindset, from vision to concrete execution

My field references:

— Krys Group: +10% revenue post-renovation · 1,250 opticians trained · 100+ stores renovated in year 1

— OGF/PFG: creation of 2 agency concepts · transformation of 180 points of sale · COMEX reporting

— Mr Bricolage: new visual identity · 20 stores in France & International

— AskMona (AI startup): repositioning and structuring commercial launch in 4 weeks

My intervention formats:

— Clarity Day: 1-day strategic diagnosis + written deliverable · starting from €2,000 HT

— Transformation Mission: Sprint (3 weeks) or Mission (4 to 12 weeks) · depending on scope

— Outsourced Director: monthly retainer · minimum 6 months · 1 to 3 days/week

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km)

Résonance Singulière - Fondatrice
Outsourced Strategic Director · Marketing, Retail, Product Development
May 2026 - Today (3 months)
Paris, France
Supporting executives and teams on their commercial strategy, retail concept, and offer development challenges.
One-off missions (diagnosis, transformation) or recurring engagement.
Business Transformation Retail Marketing Sales Excellence Offer Development Go-to-Market Structuring
AskMona — Mission indépendante (2026)
Structuring the commercial launch of a connected physical product
March 2026 - April 2026 (1 month)
Paris 11 Popincourt, France
Definition of collection logic, packaging, B2B distribution, and product economics (Smart Magnet).
End-to-end mission, from strategy to operations.
Product Launch Strategy Roadmapping Go-to-Market Strategy Offer Development Sales Excellence
OGF - Services Funéraires
Director of Concept, Merchandising & Commercial Image
RETAIL (SMALL BUSINESS)
October 2019 - March 2025 (5 years and 5 months)
92400 Courbevoie, France
Led the transformation of the offer and visual identity across the entire network: creation of 2 agency concepts, redesign of 180 points of sale and 25 funeral homes.
Defined and managed the brand portfolio (PFG, Roblot, Dignité), redesigned customer journeys and commercial action plans.
Managed a team of up to 8 people, cross-functional coordination with purchasing/web/supply chain/finance/field teams, managed CAPEX/OPEX budgets, COMEX reporting.
Retail Concept & Network Deployment Brand Portfolio Management Merchandising & Customer Journey CAPEX/OPEX Management Cross-functional Management