Freelancer profile translated to English.

Description

What drives me is to identify the potential of an offer or a project and help it take its proper shape so that it becomes more readable, more desirable, and more profitable.

After 25 years in management positions at the crossroads of marketing, retail, customer experience, and transformation, I now act as an outsourced strategic director for founders, executives, and SMEs who need clarity, structure, and execution without hiring a full-time director.

What I bring concretely:

— A quick understanding of issues and blockages

— An arboreal way of thinking that connects what others see as separate

— Retail, customer experience, and business development expertise grounded in reality

— A sense of humanity to support leaders beyond words

— A results-oriented culture, from vision to concrete execution

My field references:

— Krys Group: deployment of a new concept for 1,250 opticians, private label dramatization, field training

— Mr Bricolage: new visual identity deployed across 20 stores in France & International

— OGF: creation of 2 agency concepts, transformation of 180 points of sale, field team management, executive committee reporting

— AskMona (AI startup): repositioning and structuring the commercial launch of the Smart Magnet, B2B sales relaunch, packaging, distribution, reseller argumentation

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km)

Résonance Singulière - Fondatrice
Outsourced Strategic Director · Marketing, Retail, Product Development
May 2026 - Today (1 month)
Paris, France
Support for executives and teams on their commercial strategy, retail concept, and offer development challenges.
Ad hoc missions (diagnosis, transformation) or recurring commitment.
Business Transformation Retail Marketing Sales Excellence Offer Development Go-to-Market Structuring
AskMona — Mission indépendante (2026)
Structuring the Commercial Launch of a Connected Physical Product
March 2026 - April 2026 (1 month)
Paris 11 Popincourt, France
Definition of the collection logic, packaging, B2B distribution, and product economics (Smart Magnet).
End-to-end mission, from strategy to operations.
Product Launch Strategy Roadmapping Go-to-Market Strategy Offer Development Sales Excellence
OGF - Services Funéraires
Director of Concept, Merchandising & Commercial Image
RETAIL (SMALL BUSINESS)
October 2019 - March 2025 (5 years and 5 months)
92400 Courbevoie, France
Managed the transformation of the offer and visual identity across the entire network: creation of 2 agency concepts, redesign of 180 points of sale and 25 funeral homes.
Defined and managed the brand portfolio (PFG, Roblot, Dignité), redesigned customer journeys and commercial action plans.
Managed a team of up to 8 people, cross-functional coordination of purchasing/web/supply chain/finance/field, CAPEX/OPEX budget management, executive committee reporting.
Retail Concept & Network Deployment Brand Portfolio Management Merchandising & Customer Journey CAPEX /OPEX Management Cross-functional Management