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Aurélie D.AD

Aurélie D.

✨ Digital Director| E-commerce B2C- +20 Yrs Exp✨

€680/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aurélie

I am Aurélie, passionate about digital marketing and e-commerce, capable of juggling strategy and operations.

With 20 years of expertise, my goal is simple: to help you achieve your objectives, whether in terms of turnover, content generation, or growth.

💼 As a Digital Marketing & E-commerce Manager, my main objective is to implement innovative strategies to boost your results.

✨ My expertise includes:
Activation and optimization of traffic acquisition and Growth strategy (SEO/SEA/Social Ads)
Development of high-performing e-commerce strategies
Content creation (emails, social media)
Optimization of the customer journey, from the homepage to conversion
Team management
Proficiency in P&L management and KPI monitoring

🧠 My philosophy is guided by a "test and learn" spirit, where I constantly optimize the ROI of actions taken. I have had the opportunity to work with companies of very different sizes and types.

🌟 My dynamism and rigor allow me to constantly analyze trends, while my sharp practical sense enables me to adapt easily to new contexts.

My core values: Commitment, ability to unite, joy of life, empathy, and listening.

My preferred sectors: Fashion, decoration, beauty, food, childcare.

👉 You have a project, I will support and advise you according to your needs and objectives, from strategic thinking to implementation. Part-time, full-time, project-based...

Let's talk and find a solution together!

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Smoon
    E-commerce Manager
    FASHION AND COSMETICS
    March 2024 - Today (2 years and 3 months)
    - Develop the e-commerce strategy = animation plan, manage
    acquisition campaigns (€250k), P&L management
    - CRM strategy definition
    - Website redesign = payment solution, package, catalog page...
    - Oversee E-commerce operations (Shopify) and manage
    the team and external partners
  • INES DE LA FRESSANGE PARIS - IDLF sa
    E-commerce Director
    LUXURY GOODS
    May 2022 - Today (4 years and 1 month)
    Responsible for e-commerce and marketplace activities

    ACQUISITION AND CRM
    Definition of digital acquisition strategy (social ads, SEA...) in line with commercial priorities
    CRM project management = Creation of customer journeys, implementation of new tools
    E-COMMERCE MANAGEMENT
    Continuous optimization of the website and customer journeys: creation and evolution of pages and functionalities
    Management of collection purchases and product catalog
    Application maintenance management (website on Shopify)
    Logistics supervision
    Customer service management

    PILOTING AND STRATEGY
    Activity, KPI, and budget management
    Dashboard implementation
    Ad hoc analysis and action plans to optimize KPIs and develop turnover Annual projections for the entire P&L Construction
    Manage and challenge service providers/agencies
    Trend monitoring and recommendations
    Acquisition and loyalty strategy

    MARKETPLACE
    MKP strategy implementation
    Support for project managers in operational implementation
    Shopify Team Management
  • UNHYCOS PARIS
    E-commerce / Digital Manager Le Beauty Club
    FASHION AND COSMETICS
    June 2019 - December 2021 (2 years and 6 months)
    BUSINESS - B2C & B2B
    Increase turnover across all digital channels through actions:
    • ACQUISITION/TRAFFIC: increase turnover generated by performance levers (SEA, Social Paid, and Affiliation) while maximizing ROI
    • ON SITE: Optimize and develop website functionalities
    • CRM: Implementation, deployment of segmentation, marketing automation & roadmap

    CRM E-MARKETING & BRAND CONTENT
    • Define and implement the commercial and promotional animation plan for the site on our digital channels (Main partner L'Oréal)
    • Supervise and oversee paid media programs

    STRATEGY
    • Build and deploy the annual business plan
    • Manage budgets and performance KPIs
    • Analyze the market and the company's e-commerce positioning

    MANAGEMENT
    • Lead and manage teams (data analyst, community manager, graphic designer)

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Education

  • Training in SEO, Webmarketing, Social Media, Email Marketing, Webmarketing
    Dawan
    2018
    Formation Référencement, Webmarketing, Réseaux sociaux, E mailing, Webmarketing
  • DEESCOM
    ESVE
    2002
    DEESCOM

Skill set

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