About Aurélie
French
Native or bilingual
English
Conversational
Experience
- SmoonE-commerce ManagerFASHION AND COSMETICSMarch 2024 - Today (2 years and 3 months)- Develop the e-commerce strategy = animation plan, manageacquisition campaigns (€250k), P&L management- CRM strategy definition- Website redesign = payment solution, package, catalog page...- Oversee E-commerce operations (Shopify) and managethe team and external partners
- INES DE LA FRESSANGE PARIS - IDLF saE-commerce DirectorLUXURY GOODSMay 2022 - Today (4 years and 1 month)Responsible for e-commerce and marketplace activitiesACQUISITION AND CRMDefinition of digital acquisition strategy (social ads, SEA...) in line with commercial prioritiesCRM project management = Creation of customer journeys, implementation of new toolsE-COMMERCE MANAGEMENTContinuous optimization of the website and customer journeys: creation and evolution of pages and functionalitiesManagement of collection purchases and product catalogApplication maintenance management (website on Shopify)Logistics supervisionCustomer service managementPILOTING AND STRATEGYActivity, KPI, and budget managementDashboard implementationAd hoc analysis and action plans to optimize KPIs and develop turnover Annual projections for the entire P&L ConstructionManage and challenge service providers/agenciesTrend monitoring and recommendationsAcquisition and loyalty strategyMARKETPLACEMKP strategy implementationSupport for project managers in operational implementation
- UNHYCOS PARISE-commerce / Digital Manager Le Beauty ClubFASHION AND COSMETICSJune 2019 - December 2021 (2 years and 6 months)BUSINESS - B2C & B2BIncrease turnover across all digital channels through actions:• ACQUISITION/TRAFFIC: increase turnover generated by performance levers (SEA, Social Paid, and Affiliation) while maximizing ROI• ON SITE: Optimize and develop website functionalities• CRM: Implementation, deployment of segmentation, marketing automation & roadmapCRM E-MARKETING & BRAND CONTENT• Define and implement the commercial and promotional animation plan for the site on our digital channels (Main partner L'Oréal)• Supervise and oversee paid media programsSTRATEGY• Build and deploy the annual business plan• Manage budgets and performance KPIs• Analyze the market and the company's e-commerce positioningMANAGEMENT• Lead and manage teams (data analyst, community manager, graphic designer)
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Education
- Training in SEO, Webmarketing, Social Media, Email Marketing, WebmarketingDawan2018Formation Référencement, Webmarketing, Réseaux sociaux, E mailing, Webmarketing
- DEESCOMESVE2002DEESCOM