Aurelie Da Silva

– Marketing Automation & CRM: design, segmentation, and deployment of +25 automated CRM scenarios to maximize engagement and optimize each stage of the conversion funnel (Lead Generation).

– Paid Acquisition Strategy: management of the SEA strategy with a specialized agency.

– Inbound & Content Marketing: omnichannel content strategy (SEO, social media, blog, conversational platforms/generative AI) to capture qualified traffic and strengthen brand awareness.

– Go-to-Market & Events: coordination of product launches, brand management, and strategic event management (trade shows, workshops).

– Management & Data Analysis: supervision of a multidisciplinary team of 2 people. Rigorous KPI analysis and dashboard creation to guide decisions.

✦ Results: Conversion rate of 1.82% with an average order value of €268 in a contracting market sector | Optimization of audience engagement to 50.68% and achievement of a qualified CTR of 3.44% | Business Generation & Profitability: Achievement of annual ROI through automation.

– Website Ecosystem & CRO Overhaul: full management of the website redesign, optimization of UX and customer journey.

– Lead Generation & Marketing Automation: creation, segmentation, and implementation of automated CRM scenarios and targeted newsletters to acquire and nurture a pipeline of qualified prospects.

– Brand Management & Licenses: product development and deployment of launch strategies under national brands and leading international licenses (Disney, Sophie la Girafe).

– Growth & Influence Marketing: deployment of the social media strategy and establishment of structured collaborations with influencers/ambassadors to boost organic acquisition.

– Creation of Marketing Materials: design and deployment of all sales support tools (leaflets, flyers, displays) to maximize in-store impact.

– Brand Content & Video Production: writing creative briefs and managing external agencies for the production of promotional videos (products and licenses), from art direction to final approval.

– Management & Coordination: recruitment and supervision of a multidisciplinary team of 6 people (manufacturing, content, design, digital) and coordination of external agencies.

✦ Results: +40% increase in web traffic following the global redesign | Creation of the B2C database with an engagement rate of 45% and a qualified CTR of 4.47%.

– Product Lifecycle Management: complete management of the development and commercialization of well-known product ranges (Toys, Beauty, Kitchenware) in national and international markets (France, Belgium).

– Trade Marketing: creation of strategic POS materials to optimize sales in the field.

– Sales Channel Activation: implementation of sales promotion actions adapted to the requirements of mass retail, DIY, and specialized retail. Creation of Demo Video Content: modeling of product briefs and coordination of production agencies for the creation of advertising and demonstration videos to boost e-commerce and retail sales. Competitive Intelligence: rigorous analysis of competitive intelligence to redirect strategic launches.