Aurélie Bordereau

As an employee entrepreneur within the Coodem activity and employment cooperative (Laval - 53), I advise and assist companies, local authorities, and creators in their digital communication.

I support them in implementing an effective content strategy according to their objectives.

I write content for their websites, help them improve their referencing, and manage their social media.

Implementation of a communication and attractiveness strategy on behalf of the local authority

- press relations: press releases and kits, organization of press briefings

- website update and management: posting news, updating information

- management of Facebook / Instagram / Linkedin social networks: editorial calendar, content creation (photo, video, events, stories…), moderation of comments and requests, monitoring of statistics and indicators

- creation of internal and external newsletters

- photography, shooting, and video editing

- event organization (open houses, inaugurations...)

- creation of print materials: posters, flyers, brochures, inter-municipal newspaper, explanatory panels...

- project management and monitoring of service providers (agencies, printers, distributors, event organizers…)

- communication budget management

Digital marketing tasks for the 2 online spare parts sales sites (scooter, 5-speed gearbox, moped, motorcycle, and bicycle):

- natural referencing / SEO: audit, keyword selection, meta and description writing, netlinking, ergonomics, continuous improvement of customer experience

- social media management: strategy and management of social networks (Facebook, Twitter, Instagram), preparation of visuals and texts, blog post writing, e-reputation and information monitoring, establishment of partnerships with micro-influencers

- preparation and sending of newsletters

- redesign of customer reassurance web pages (about us, contact, how to buy, payment methods, delivery costs, return policy, terms and conditions)

- product upload: writing product sheets, photo retouching, information research

- monitoring and analysis of indicators: Google Analytics, Search Console...