About Aurélie
French
Native or bilingual
English
Fluent
Experience
- FreelanceBusiness Sparring PartnerJanuary 2025 - Today (1 year and 5 months)Paris, FranceSupporting business leaders to help them structure their activity and grow their revenue online (digital and e-commerce strategy) and offline.
- Epam Systems (ex Emakina)Digital Engagement LeadJanuary 2019 - January 2024 (5 years)Paris, FranceManaging digital transformation projects for international brands (Pernod Ricard, Bolloré, ADEO, Celio, VandB, Boucheron…).• Building strategic roadmaps and structuring tools: omnichannel strategy (including CRM, PIM, ERP) and e-commerce strategy (content, customer journey, key functionalities).• Deploying and managing e-commerce platforms: customer journeys, content structure, UX, SEO, implementation and evolution of key functionalities, performance and conversion.• Coordinating multidisciplinary teams (project managers, UX/UI, tech, marketing, data).• Analyzing KPIs and implementing monitoring tools to improve UX, funnel performance, conversion rate, and customer satisfaction.• Managing a strategic client portfolio (€5M annual revenue): structuring needs, prioritizing developments, overseeing quality, performance, and roadmap.
- One PointManager in Operational Strategy and Customer ExperienceJanuary 2016 - January 2018 (2 years)Paris, FranceSupporting business units and IT departments in their operational and digital transformation projects (Chanel, Sodexo, JC Decaux…).• Streamlining and optimizing business processes.• Redesigning tools (CRM, e-commerce, ERP, customer service) and improving customer journeys.• Change management, including coordinating multiple stakeholders to ensure strategic alignment, execution quality, and customer satisfaction.
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Education
- Follow-up of the training and mentoring program of the 1st incubator in FranceBGE PARIF2016Suivi du parcours de formation & de mentoring du 1 er incubateur de France
- Master of Science in Strategy Consulting & Organization ConsultingEDHEC Business School2011Master of Science de Conseil en Stratégie & Conseil en Organisation