Freelancer profile translated to English.
Back to original languageAbout Aurélie
Editorial Communication Manager specializing in the promotion of brands and projects with a strong identity, particularly in the cultural, creative, and artisanal sectors. With a background in arts and literature, I have developed a sensitive and structured approach to communication: storytelling, editorial strategy, brand consistency, and showcasing expertise.
After several years of supporting SMEs and brands as a freelancer, I am now looking for a permanent position within a human-sized organization where communication is seen as a lever for meaning and transmission.
English
Conversational
Spanish
Conversational
French
Native or bilingual
Can work on-site
La Tour-du-Pin (up to 50km), Paris (up to 0km)
Experience
- FreelanceEditorial Communication Manager - Long-term assignments (freelance)PRESS AND MEDIASeptember 2018 - Today (7 years and 9 months)La Tour-du-Pin, FranceEditorial and strategic support for SMEs, agencies, and brands with strong identities:• Definition of editorial strategies• SEO content writing (articles, brand pages, product sheets, newsletters)• Structuring of editorial calendars• SEO optimization and performance monitoring• Coordination with marketing and creative teams• Content writing for social media (Facebook, Instagram, and LinkedIn)• Proficiency in social media management tools Hootsuite and Agorapulse• Solid knowledge of the Adobe Suite and the Office packageClients: Studio Perruche, WeSpark, la Tribune de Lyon, Pepite création, CamiraWebsites: Prodif Somec, Paillet Manutention et Stockage, Cupra, Limone web, Volkswagen.be, Equirodi, Proinox, LG Tec, Paysages Conseil, Boost’Rh, Vérène, Zosh, Bungaloc, The Corner shop, Création verte, Nectarie, Bio Tea Full, Magnitude, Playtime Animations, Hubspot, Opteven, Club Employés, Blog Baby, OCM, Carrefour, Flashoffice, Cercalist, Travel&Vous, Myrtille Beck
- Bon clic bon genreWeb Content Writer and Community ManagerFASHION AND COSMETICSNovember 2020 - February 2023 (2 years and 2 months)Montanay, France
- Participation in structuring the editorial strategy and brand image consistency
- Writing blog articles for the website
- Writing product sheets and category pages
- Newsletter management
- Management and strategy of the brand's social networks (Facebook and Instagram)
- Project management (photo shoots)
- Management of partnerships with external partners (photographer, makeup artist, models, communication agency)
- Sewing (hand and machine stitching) and embroidery on hats
- Creation of trend mood boards
- WeSpark
On Malt
Writing Product SheetsDecember 2021 - December 2022 (11 months)Lyon, France- Writing product sheets with detailed descriptions, benefits, and advice
- Writing SEO-optimized blog articles
Reviews
Recommendations
FU
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Education
- Fashion Design and Pattern Making DiplomaIbsm, Bordeaux2013Stylisme, modélisme, histoire de la mode, technologie textile, moulage, coupe à plat, dessin, ateliers de création, infographie, anglais