Freelancer profile translated to English.
Back to original languageAbout Aurélie
I help companies in their marketing and digital transformation by offering them my experience in marketing, communication, and digital strategy.
🌐 I have over 7 years of experience in digital and 360° marketing, both strategic and operational (I develop strategic recommendations as well as a WordPress site).
I am also recognized for my proactive cooperation, great adaptability, and achievement of my goals.
📊 In my previous role in marketing and communication, I developed brand awareness and trust with stakeholders through digital channels (website redesign, social media launch, CRM program, SEO/SEA...) and through external communication (press relations, press releases, interviews, CSR projects...), always with a results-oriented strategy.
🔮 Currently, I am helping a company in its digital development by starting with the redesign of its website with the goal of increasing its visibility and generating leads.
🙋♀️ I would be delighted to discuss your various projects with you and build a strategy that is simple, effective, and meets your needs.
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 30km)
Experience
- Impact Evenement
On Malt
Digital Strategy ConsultantApril 2020 - May 2021 (1 year and 1 month)Longjumeau, FranceMy work began with a web audit of their existing site and the strategy to adopt for their future website (needs assessment, competitive benchmarking, personas, features, new site architecture...). - Simone sur le webDigital and Marketing StrategyCONSULTING AND AUDITSApril 2021 - Today (5 years and 2 months)Nantes, FranceDo you want to go digital quickly but don't know where to start or who to contact?Simone can help you create a digital strategy based on your needs in a simple and effective way. So, embrace digital transformation!
- NestléSenior Corporate Brand ManagerAGRICULTURESeptember 2013 - March 2021 (7 years and 6 months)Île-de-France, France👩🎓 Senior Corporate Brand Strategy Manager👩💻 Digital: inbound marketing, social media, CRM👩🏫 External Communication: PR, interviewsOFF LINE:- Recommendation, creation, and implementation of the action plan to achieve brand objectives- Responsible for two CSR projects- Responsible for external partners: contracts, relationships, communication- External Communication: Press relations, radio interviews, showroom, events- Responsible for a short TV program project- Guardian of the corporate brandON LINE:- Creation of the digital environment (new website, launch of Facebook and Twitter)- Digital strategy with SEO/SEA optimization and ROI- Development of a CRM program to increase open rates and database
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Education
- Digital Project ManagerOpenClassrooms2020Gérez un projet digital: • Analyser et recueillir des besoins client • Préparer, organiser, animer des réunions et en rendre compte • Construire un planning de réalisation sous forme de diagramme de Gantt • Estimer les coûts d'un projet • Formuler et présenter une proposition commerciale • Rédiger un cahier des charges fonctionnel et technique • Structurer et encadrer une équipe pluridisciplinaire #designthinking #UXdesign #cahier des charges #SQL #marketingcontenu #auditqualitéweb #gestionéquipescrum #RGPD #SEO #WordPress 5 #e-commerce #gestiondeprojetagile
- WSET 2Wine & Spirit Education Trust2020En quête de nouvelles connaissances, je me suis intéressée en sus du digital à l'œnologie afin de me laisser la possibilité de travailler dans ce secteur. J'ai donc passé 2 niveaux du diplôme international Wine Set.