Freelancer profile translated to English.
Back to original languageAbout Aurélie
Interim CMO with over 20 years of experience in B2B technology environments (SaaS, cybersecurity, innovation).
I intervene in key phases:
– temporary CMO replacement
– marketing structuring or reorganization
– strategic repositioning
– go-to-market acceleration
– post-acquisition integration
Board experience. Strategic vision and operational execution.
Immediately available for full-time or part-time assignments.
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Decision LevelIndependent Consultant | Marketing Direction & StructuringDIGITAL AND ITDecember 2023 - Today (2 years and 6 months)Nice, France
- Strategic support for SME/startup executives
- Offer structuring & repositioning
- Brand creation and launch (Maison Divya): positioning strategy, sourcing, e-commerce, acquisition
- Development of premium event formats
- Ad hoc consulting for entrepreneurial ecosystems
- AzurSoftMarketing DirectorSOFTWARE PUBLISHINGApril 2015 - December 2023 (8 years and 8 months)Nice, France
- Structuring of marketing department
- +35% leads
- Cybersecurity positioning
- 2 integrated acquisitions
- Board Member
- FJ LIFESCIENCESInternational Marketing DirectorBIOTECHAugust 2013 - April 2015 (1 year and 8 months)Paris, France
- France / USA / Canada
- Deployment of international marketing strategy
- Health product line positioning
- Coordination of scientific and commercial teams
- Multi-country management
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Education
- DUIUT NICE SOPHIA ANTIPOLIS1998Diplôme Universitaire spécialisé en Marketing et Communication
- MBA Digital MarketingVISIPLUS2021