Freelancer profile translated to English.
Back to original languageAbout Aurélie
10 years of experience transforming your expertise into authority.
Want to accelerate your visibility but lack the time or internal resources? I help you structure your message to convince and convert.
📦 MY DELIVERABLES
1. Strategy & Identity (Content Creation)
* Editorial charter design: tone of voice, brand territory
* Content audit: analysis of existing content and areas for improvement
* Editorial planning design aligned with your key moments
2. Acquisition & Visibility (SEO / Copywriting / Storytelling)
* Premium blog post writing: in-depth, SEO-optimized content for qualified traffic.
* Landing page writing: persuasive copy to improve conversion and boost sales.
* Website writing: complete rewrite (with a touch of UX Writing) to clarify your offer.
* SEO blog post writing: SEO strategy, integration of relevant keywords.
3. Authority & Influence (Brand Content)
* LinkedIn ghostwriting: engaging posts to embody your vision.
* White paper / Ebook writing: premium content to generate leads.
* Newsletter writing: build audience loyalty and nurture prospects.
🤝 MY SUPPORT
🚀 "Project" Mode
* Ideal for brand or campaign launches, website redesigns.
* The process: in-depth brief ➔ audit ➔ production ➔ responsive feedback rounds ➔ turnkey delivery.
🔄 "Partner" Mode
* Ideal for blog articles, newsletters, LinkedIn posts, global editorial strategy.
* The process: we define a monthly rhythm, and I become an extension of your team, proposing topics to cover.
💡 MY ADDED VALUE
A graduate in Space Design, I have a strong affinity for demanding sectors (real estate, housing, institutional, engineering).
Trained in UX Writing, I prioritize the user experience.
Ready to give your content impact? Let's talk!
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Lyon (up to 50km), Paris (up to 50km), Toulouse (up to 50km)
Experience
- Ancre Atelier - FreelanceContent Designer / Web & Print Writer / UX Writer / Editorial ConsultantPRESS AND MEDIASeptember 2018 - Today (7 years and 9 months)Editorial ConsultantEditorial Charter | Tone of Voice | ManifestoCopywritingShowcase Website | Landing Page | NewslettersWriting (Web and Print)SEO-optimized Articles | White Papers | Guides | Company Magazines | InterviewsSeeking the perfect word, THE turn of phrase that synthesizes complex thought and expression, I type (frantically) to develop editorial strategies and craft distinctive, sourced, and impactful content.Over the years, I've supported brands, companies, and agencies in creating engaging content. What I've gained: great versatility and adaptability to the demands of each industry.In short, I create and I write. I support and I analyze. I inform and I inspire engagement. I clear up misunderstandings and I convince. With a strong taste for subjects related to planning and housing (urban planning, architecture, construction, real estate, facility management, etc.).
- MontaB2B Copywriting & On-Page SEO Optimization - Monta - Logistics & E-commerceLOGISTICS AND SUPPLY CHAINMarch 2026 - Today (3 months)Client's Challenge:Transform SEO content perceived as too "academic" or over-optimized (keyword stuffing) into high-value B2B pages. The goal is to combine technical SEO requirements with natural, ROI-oriented language capable of converting a demanding target audience (e-commerce and supply chain decision-makers).My Mission:Editorial Redesign & B2B Copywriting: Complete rewrite of pillar pages (fulfillment, pricing, business sectors) to adopt a professional, fluid tone perfectly grounded in the operational realities of the French market.Conversion Optimization (Lead Generation): Transformation of texts to guide the user throughout their journey, highlight the brand's industry expertise, and encourage contact.Technical SEO Optimization: Restructuring of pages (Hn tags, internal linking), creation of strategic FAQs (with schema markup consideration), and writing high-performing Title/Meta tags based on search intent.Press Relations & Editorial Content: Writing expert articles for specialized magazines and translation/adaptation of press kits to establish the brand's authority and visibility beyond its own website.
- Quality SpaSEO Writing & Content Humanization - E-commerce Spas & Saunas (Quality Spa)HEALTH AND WELLNESSFebruary 2026 - Today (4 months)The client's e-commerce site experienced a sharp drop in traffic and SEO rankings following a Google algorithm update (November) that penalized content largely generated by Artificial Intelligence. The objective was to regain search engine trust with 100% authentic content.My Mission:Audit and "Humanization": Complete overhaul of penalized texts to remove algorithmic traces and provide 100% human, engaging, and undetectable-by-AI-tools writing.Collection Page Redesign: Strategic rewrite of product category pages (Spas and Saunas) to guide users while optimizing the placement of transactional keywords.Blog Optimization: Complete rewrite and SEO optimization of blog articles to inform users, demonstrate brand expertise, and relaunch organic traffic acquisition.Skills Deployed:- E-commerce Copywriting- SEO Optimization (search intent, keywords, tagging)- Ability to simplify technical products (spa industry)Results Achieved (SEO Performance): Following the integration of the new pages, the site regained excellent positions on Google's first page for highly competitive queries (top 2 and top 3).
Reviews
N
Nathalie
Consulting & Partners
Reviewed on 5/22/2021
Aurélie did an incredible job writing my website. She understood exactly what I wanted and translated it flawlessly. I'm amazed and delighted to have worked with Aurélie. Her responsiveness and professionalism mean I will not hesitate to use her services again in the future. And I highly recommend her for her writing talent and communication skills.
Paul
Shapr
Reviewed on 9/20/2019
Aurélie quickly identified our needs and was very responsive in her delivery, while also being very pleasant!
She helped us write branded messages for our push notifications and emails.
I highly recommend her for writing tasks :))
Recommendations
LC
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Education
- Space Design BTSEcole de Condé Lyon2008
- Degree in Images, Letters, and StageUniversité Lyon II2013
Certifications
- Ipsum 1Lorem UX Writing2025
- RGAAAtalan2026