Freelancer profile translated to English.
Back to original languageAbout Aurélie
10 years of experience transforming your expertise into recognition, visibility, and opportunities.
Lack time or resources to boost your visibility? I help you structure your message and create authentic content that convinces and converts.
📦 MY DELIVERABLES
1. Strategy & Identity (Editorial Right-Hand)
Editorial line: tone of voice, brand territory
Content audit and areas for improvement
Strategic editorial calendar aligned with your key moments
2. Acquisition & Visibility (SEO / Copywriting / Storytelling)
Premium & SEO blog articles: in-depth content and keyword integration for qualified traffic
Landing pages: persuasive writing for conversion
Website redesign: complete rewrite focused on UX Writing
3. Recognition & Influence (Brand Content)
LinkedIn Ghostwriting: engaging posts
White papers and Manifestos: lead generation
Editorial newsletters: build loyalty and nurture prospects
Portraits, interviews: embody your brand recognition
🤝 MY SUPPORT
🚀 "Project" Mode (Launch, Redesign, Campaign)
Process: brief ➔ audit ➔ production ➔ revisions ➔ turnkey delivery.
🔄 "Partner" Mode (Blog, Newsletter, Global Strategy)
Process: monthly rhythm defined together, I become an extension of your team, always proactive.
💘 My favorite topics?
Housing
Art and culture
Society
Lifestyle
Industry
Construction
Local authorities
Public sector actors
Ready to make your content impactful? Let's talk!
Expertise: Content designer, SEO web writing, B2B copywriter, ghostwriter, editorial strategy, content creation, white paper, editorial newsletter, showcase website, institutional, construction, architecture, interior design; Text humanization, AI content rewriting.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Lyon (up to 50km), Paris (up to 50km), Toulouse (up to 50km)
Experience
- Ancre Atelier - FreelanceContent Designer / Web & Print Writer / UX Writer / Editorial ConsultantPRESS AND MEDIASeptember 2018 - Today (7 years and 11 months)Editorial ConsultantEditorial Charter | Tone of Voice | ManifestoCopywritingShowcase Website | Landing Page | NewslettersWriting (Web and Print)SEO-optimized articles | White papers | Guides | Company magazines | InterviewsSearching for the right word, THE phrase that synthesizes complex thoughts and resonant expressions, I type (frantically) to develop editorial strategies and write differentiating, sourced, and impactful content.Over the years, I've supported brands, companies, and agencies in creating engaging content. What I've gained: great versatility and adaptation to the requirements of each business sector.In a word, I create and write. I support and analyze. I inform and generate engagement. I dispel misunderstandings and convince. With a strong taste for subjects related to design and housing (urban planning, architecture, construction, real estate, facility management, etc.).
- MontaB2B Copywriting & On-Page SEO Optimization - Monta - Logistics & E-commerceLOGISTICS AND SUPPLY CHAINMarch 2026 - Today (5 months)Client's Challenge:Transform SEO content perceived as too "academic" or over-optimized (keyword stuffing) into high-value B2B pages. The goal is to combine technical SEO requirements with natural, ROI-oriented language capable of converting a demanding target audience (e-commerce decision-makers, supply chain).My Mission:Editorial Redesign & B2B Copywriting: complete rewrite of core pages (fulfillment, pricing, business sectors) to adopt a professional, fluid tone perfectly grounded in the realities of the French market.Conversion Optimization (Lead Generation): transforming texts to guide the user throughout their journey, highlight the brand's expertise, and encourage contact.Technical SEO Optimization: restructuring pages (Hn tags, internal linking), creating strategic FAQs (considering schema markup), and writing high-performing Title/Meta tags based on search intent.Press Relations & Editorial Content: writing expert articles for specialized magazines and translating/adapting press kits to establish the brand's authority and visibility beyond its own website.
- Quality SpaSEO Writing & Content Humanization - E-commerce Spas & Saunas (Quality Spa)HEALTH AND WELLNESSFebruary 2026 - Today (6 months)The client's e-commerce site experienced a sharp drop in traffic and SEO ranking following a Google algorithm update (November) that penalized content largely generated by Artificial Intelligence. The objective was to regain the trust of search engines with 100% authentic content.My Mission:Audit and "Humanization": complete rework of penalized texts to erase algorithmic footprint and provide 100% human, engaging, and undetectable-by-AI-tools writing.Collection Page Redesign: strategic rewriting of product category pages (Spas and Saunas) to guide the user while optimizing transactional keyword placement.Blog Optimization: complete rewriting and SEO optimization of blog articles to inform users, prove brand expertise, and relaunch organic traffic acquisition.Skills Deployed:- E-commerce Copywriting- SEO Optimization (search intent, keywords, tagging)- Ability to simplify technical products (spa industry)Results Achieved (SEO Performance): after integrating the new pages, the site regained excellent positions on Google's first page for highly competitive queries (top 2 and top 3).
Reviews
N
Nathalie
Consulting & Partners
Reviewed on 5/22/2021
Aurélie did an incredible job writing my website. She managed to capture what I wanted and conveyed it flawlessly. I am amazed and delighted to have worked with Aurélie. Her responsiveness and professionalism mean I won't hesitate to use her services again in the future. And I highly recommend her for her writing talent and communication skills.
Paul
Shapr
Reviewed on 9/20/2019
Aurélie quickly identified our needs and was very responsive in delivering, while also being very friendly!
She helped us write branded messages for our push notifications and emails.
I highly recommend her for writing tasks:))
Recommendations
SH
LC
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Education
- BTS Spatial DesignEcole de Condé Lyon2008
- Bachelor's Degree in Images, Literature, and Performing ArtsUniversité Lyon II2013
Certifications
- Ipsum 1Lorem UX Writing2025
- RGAAAtalan2026