Freelancer profile translated to English.
Back to original languageAbout Aurélia
10 years of experience in advertising space buying, media strategy, and marketing, particularly in television media and outdoor advertising (classic advertising, digital, and special operations).
Media space buying from outdoor advertising agencies: JC Decaux, Clear Channel, Mediatransports, Exterion Media, Mediatables.
Implementation of classic, large-format, and event-based campaigns (billboards, adhesive wraps, podiums, etc.).
Implementation of Digital Out Of Home (DOOH) campaigns, especially in transportation and mall environments.
Campaign analysis and results.
One year of experience in television media buying with major French groups as well.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Publicis GroupeTrading ManagerPRESS AND MEDIANovember 2021 - March 2023 (1 year and 4 months)Paris, FranceClient support and optimization of outdoor communication strategies and media plans for a portfolio of key accounts:- Samsung- Bouygues Telecom- PUIG Group- Lidl- Meta Group- Showroom Privé- GSK (pharmaceutical laboratory)- Century 21- Monoprix / Naturalia- UPSA- Evaneos- KrysConsulting and OOH/DOOH advertising space buying. Competitive benchmarking, market surveys, target audience construction and analysis.Operational monitoring of media plans, results analysis, report writing.
- WPPOOH Account ManagerSeptember 2017 - November 2021 (4 years and 2 months)92300 Levallois-Perret, FranceResponsible for OOH media consulting and buying for advertisers: PSA (Peugeot, Citroën, DS, Opel), Unilever (Amora, Ben&Jerry's, Carte d'Or, Eléphant, Flora, Magnum, Knorr, Lipton, Maille, Sun, OMO, Signal, Dove, Brut, Rexona, Axe...), Nike, General Mills (Haagen Dazs, Yoplait...), Micromania, Mark & Spencer, Puressentiel, La Ligue contre le Cancer.
- Little CornerStrategy and Business DevelopmentApril 2017 - September 2017 (5 months)Île-de-France, France
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Education
- Master of Mass CommunicationWeller International Business School2009Master II, Communication Publicitaire
- Master of Mass CommunicationINSEEC2008Master I, Marketing & Communication