About Aurelia
Senior Editorial & Content Marketing specialist with over 12 years of experience in storytelling and branding. Expert in integrating Generative AI workflows to scale premium brand identities and high-impact multi-channel campaigns. Bridging the gap between creative vision, AI-driven efficiency, and performance-driven results.
English
Conversational
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- FreelanceEditorial Consultant & JournalistApril 2018 - Today (8 years and 2 months)Clients: Monoprix, Birchbox, Madame Figaro, L'Oréal, M6, Garnier, Wethenew...
- Strategic Direction: Piloting multi-channel editorial strategies through audits and benchmarks.
- Content Creation: Producing premium brand content, storytelling, and social media assets.
- Production Management: Managing end-to-end workflows from creative briefs to final validation.
- Performance Tracking: Analyzing KPIs to provide growth-driven strategic recommendations.
- BEAUTÉ PRIVÉEContent StrategistApril 2025 - May 2026 (1 year and 1 month)
- Leading 360° campaigns (CRM, Social Ads) using AI-assisted copywriting to boost conversion.
- Authoring high-end features and interviews while maintaining a premium, human-centric tone.
- Scaled content production via custom AI guidelines and brand DNA.
- Partnering with Design/Marketing to drive performance-led creative and workflow automation.
- CHANEL PARFUMS BEAUTÉ,Editorial Project ManagerMarch 2023 - December 2023 (9 months)
- Defined and executed the global corporate editorial strategy.
- Authored and validated press releases, interviews, and media kits.
- Synchronized internal departments and oversaw multilingual translations.
- Monitored editorial trends within the luxury and beauty sectors.
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Education
- Master Mode, luxe et arts de vivreMod’art international2013Management de la mode, Histoire de la mode, Merchandising visuel, Gestion de projet, Plan de collection, Marketing, Technologie textile, Retail.
- Licence information-communication option médias et médiatisationUniversité paris 82011Ecriture journalistique, Stratégie de communication, Marketing, Sociologie de la communication, Histoire des médias, Sémiologie, Création publicitaire, Economie, Droit des médias, Photoshop.
Certifications
- IETLS (score : 7,5)British Council2013