Aurélia Kovalschi

I activate the right levers to make your marketing generate real results: from strategy to execution.

My approach: start with business objectives, identify priority levers, and activate them from A to Z. I am comfortable with strategy as well as tools.

What I do for you:

🚀 End-to-end management

You don't have time to manage marketing internally? I act as an outsourced marketing manager: strategy, execution, coordination of service providers, and reporting.

🔍 360° Audit & Recommendations

Complete diagnosis of your digital ecosystem: acquisition, conversion, loyalty, and prioritized action plan according to your resources and objectives. Ideal if you have a team in place but need an external perspective to clarify the direction.

📈 Acquisition & Media

Management of your SEA, Social Ads, and B2B outbound campaigns (Google, Meta, LinkedIn, Lemlist) with controlled costs.

✍️ SEO, GEO & Content Strategy

Technical audit, editorial strategy, content briefs, and keyword monitoring to make your brand visible to the right people.

💌 CRM & Loyalty

Implementation or optimization of your CRM (Brevo, Odoo), segmentation, scoring, automated sequences, so that your existing customers become your best growth lever.

📊 Reporting & Data

Implementation of clear and actionable dashboards (GA4, Google Data Studio), definition of KPIs that truly matter, and regular performance monitoring, to make data-driven decisions, not gut feelings.

As for references:

4 years as marketing manager at a B2B supplier (Tanaman)

2 years as traffic manager for SNPI

2 years in e-commerce agency on budgets > €1M (Armor Lux, One Step)

5 years in brand content agency at Groupe Figaro (Pierre Fabre, Galeries Lafayette, Sandro).

Available for missions of 1 to 12 months, remotely or hybrid from Lille.