Freelancer profile translated to English.
Back to original languageAbout Aurelia
With 9 years of data experience at Contentsquare and Welcome to the Jungle, I help companies and product teams transform their data into growth levers and actionable insights.
Dynamic and pedagogical, I am also keen on mentoring your junior profiles.
My expertise:
Product & UX Analytics : Analysis of user journeys, optimization of funnels, research and feature adoption.
Tracking, QA & Marketing : Implementation of UX tools (Contentsquare, where I spent 4 years), tracking (Snowplow, GTM), modeling (SQL, Python, Rivery) and UTM tracking plans for your campaigns.
Scoping & BI (Looker, Metabase) : Definition of cross-functional KPIs with PM/PMM and creation of automated decision-making dashboards.
Automation : Elimination of repetitive tasks (manual Excel entries) via SQL and Python to improve the reliability of your workflows.
Why work together?
I integrate quickly with a proactive approach: I dig into the 'why', simplify complexity, and deliver concrete recommendations.
Examples of impact:
Productivity : At WTTJ, I automated the historically manual tracking of the media team. Result: 5 hours of manual work saved per week.
Product autonomy : Deployment of a hybrid tracking model to make PM/Designers autonomous. Project summarized in my Medium article: "Choosing the right analytics tool: Insights from our Contentsquare journey".
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Welcome to the JungleSenior Data AnalystHUMAN RESOURCESNovember 2020 - April 2026 (5 years and 5 months)Paris, France- Core Business Optimization: Analyzed marketplace dynamics (supply/demand balance, job search optimization, candidate funnels, and promoted jobs logic).- User Insights: Mapped and analyzed user journeys, search usage, and B2C product/feature adoption to improve conversion rates.- Tracking & Tools: Led the end-to-end implementation and QA testing of tracking frameworks via Snowplow and Contentsquare.- Data Product & Dashboarding: Co-developed a high-value analytical product in collaboration with Product, Tech, Sales, and Marketing to monitor feature releases and product adoption.- Cross-Functional Monitoring: Defined tracking frameworks and strategic KPIs with PM & PMM teams, automating metrics into robust Looker dashboards to support decision-making.- Leadership, Mentoring & Support: Mentored and guided junior data analysts, accelerating their onboarding and technical growth. Led internal training sessions on UX analytics tools (Contentsquare).- Ingestion & Modeling: Ingested and modeled social media publication and performance data using Rivery to streamline media team reporting.- Data Evangelism: Promoted a data-driven culture internally and at external events, while managing cross-functional data support tickets.
- ContentsquareData ScientistSOFTWARE PUBLISHINGOctober 2018 - November 2020 (2 years and 1 month)Paris, FranceWorked on various exploratory projects to improve our Product with innovative features- Anomaly detections (Python)- Automatic insights (Python, SQL, Scala)- Price changes analysis (Python, MongoDB)- Price elasticity forecasting (Python, SQL)
- ContentsquareData AnalystSOFTWARE PUBLISHINGJanuary 2017 - October 2018 (1 year and 9 months)Paris, FranceTechnical and innovative missions- Developed and spread innovative tools to improve our analysis quality and scalability (Python & Looker)Operational missions- Performed analysis for major e-commerce players (ContentSquare UX Analytics, SQL, Excel, Powerpoint)- Taught clients to analyze their website (knowledge transmission) & managed a portfolio of 10 clients- Designed & developed various reports for usage monitoring (using: SQL, Python, Looker)
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Education
- Master 2 Business ManagementEssec2016Real Estate specialization, Marketing, Analytics, Finance
- Master 2 - Decision ScienceBocconi2016-Data analysis -Business Analytics -Statistics for economy and social sciences -Quantitative methods for social sciences -Bayesian statistical methods
Certifications
- ContentsquareContentsquare2017