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Aurelia Fontana GiustiAF

Aurelia Fontana Giusti

Art Director | Strategy & Brand Design

€390/day
Toulouse, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aurelia

Art Director, specialist in brand design and brand strategy.

I support brands in the creation and development of their visual identity, with a strategic and creative approach. My career has taken me from Paris to Milan, and then to São Paulo, where I have collaborated with agencies, startups, and companies from various sectors.

I have worked with brands such as Renault, Garnier, Jameson, and Yves Rocher during my time at Publicis and M&C Saatchi. I also had the opportunity to create the identity for an independent high-end sneaker brand "Made in France", Baron Papillon, and to explore the world of home fragrances for Millefiori Milano. In Brazil, I enjoyed the projects carried out for Vert Capital and Loggi, where I was able to combine design, strategy, and innovation.

Need a rebranding or a product launch?I handle the creation of graphic identities, packaging, and communication campaigns.
Want to make a mark with a physical space?I design the visual identity for pop-up stores, storefronts, and events to create immersive and impactful experiences.
A corporate or internal project?I support HR teams in creating internal communication campaigns, as well as ESG / CSR projects, an area I have worked on extensively since arriving in Brazil.

My passion is bringing brands to life. I love deciphering their DNA and enhancing them through creative and vibrant projects. My goal? To translate your ideas into images and exceed your expectations.
  • French

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Studio Tropical
    Founder & Art Director
    January 2009 - Today (17 years and 5 months)
    I founded Studio Tropical, a creative studio specializing in the creation of visual identities and brand strategy. My approach combines design and consulting to support companies from various sectors in the development of their image and positioning.

    I design and implement complete branding, including logos, brand guidelines, packaging, UI/UX, websites, and digital strategies.

    Thanks to art direction expertise, Studio Tropical has become a reference in creating strong and coherent brands.
    My goal? To give companies an impactful and lasting visual identity.
  • VERT Capital
    Brand Design Manager
    March 2021 - October 2022 (1 year and 7 months)
    São Paulo, State of São Paulo, Brazil
    As Creative Manager at VERT Capital, I led the brand strategy, visual identity, and design system, while also overseeing art direction and team management.

    Branding & Employee Experience:Created a welcome kit that achieved a 100% employee satisfaction and awareness rate.
    Design System:Developed a design system that became a market reference in the fintech sector in Brazil, contributing to a 45% increase in brand awareness.
    Digital Engagement:Grew social media presence with +1K followers on LinkedIn and +1.5K on Instagram.

    I also fostered a collaborative and diverse work environment, conducting one-on-one interviews and mentoring the creative team on parallel experiential design projects.

    My role was to strengthen VERT Capital's brand image through strategic vision and an innovative approach to design.
  • Loggi
    Brand Design Manager • Art Director
    November 2018 - September 2019 (10 months)
    São Paulo, State of São Paulo, Brazil
    As Creative Manager at Loggi, I led brand strategy and art direction, building a multi-functional team of designers and content creators from scratch. This involved implementing efficient workflows and creating solid brand guidelines, ensuring high-quality production.

    Key Projects:
    "Você Importa"– Inclusion campaign highlighting diversity within the company.
    Distribution Center Signage– An unprecedented project requiring inter-departmental coordination, resulting in a complete and optimized solution.
    Internal Communication Channel– Strengthening company culture and improving information dissemination.

    Through my expertise in team management, branding, and design production, I contributed to structuring and strengthening Loggi's brand image, aligning design with corporate strategy.

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Education

  • Master en web design et développement
    SAE Institute, Paris
    2015
  • Master en graphisme et direction artistique
    Centrostudi Cogno e associati, Rome, Italie
    2007

Skill set

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