About Aurelia
French
Native or bilingual
Portuguese
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- Studio TropicalFounder & Art DirectorJanuary 2009 - Today (17 years and 5 months)I founded Studio Tropical, a creative studio specializing in the creation of visual identities and brand strategy. My approach combines design and consulting to support companies from various sectors in the development of their image and positioning.I design and implement complete branding, including logos, brand guidelines, packaging, UI/UX, websites, and digital strategies.Thanks to art direction expertise, Studio Tropical has become a reference in creating strong and coherent brands.My goal? To give companies an impactful and lasting visual identity.
- VERT CapitalBrand Design ManagerMarch 2021 - October 2022 (1 year and 7 months)São Paulo, State of São Paulo, BrazilAs Creative Manager at VERT Capital, I led the brand strategy, visual identity, and design system, while also overseeing art direction and team management.Branding & Employee Experience:Created a welcome kit that achieved a 100% employee satisfaction and awareness rate.Design System:Developed a design system that became a market reference in the fintech sector in Brazil, contributing to a 45% increase in brand awareness.Digital Engagement:Grew social media presence with +1K followers on LinkedIn and +1.5K on Instagram.I also fostered a collaborative and diverse work environment, conducting one-on-one interviews and mentoring the creative team on parallel experiential design projects.My role was to strengthen VERT Capital's brand image through strategic vision and an innovative approach to design.
- LoggiBrand Design Manager • Art DirectorNovember 2018 - September 2019 (10 months)São Paulo, State of São Paulo, BrazilAs Creative Manager at Loggi, I led brand strategy and art direction, building a multi-functional team of designers and content creators from scratch. This involved implementing efficient workflows and creating solid brand guidelines, ensuring high-quality production.Key Projects:•"Você Importa"– Inclusion campaign highlighting diversity within the company.•Distribution Center Signage– An unprecedented project requiring inter-departmental coordination, resulting in a complete and optimized solution.•Internal Communication Channel– Strengthening company culture and improving information dissemination.Through my expertise in team management, branding, and design production, I contributed to structuring and strengthening Loggi's brand image, aligning design with corporate strategy.
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Education
- Master en web design et développementSAE Institute, Paris2015
- Master en graphisme et direction artistiqueCentrostudi Cogno e associati, Rome, Italie2007