Freelancer profile translated to English.
Back to original languageAbout Aurélia
Expert in Marketing Strategy and Product Owner/ Brand management and Project Management, I have gained my experience in France and abroad. Specialized in international positioning, I am able to define an off-line and online marketing strategy and implement it within the company. I am able to satisfy customer needs by successfully delivering a quality product and interfacing between the technical team, the marketing team and the customers.
Great competence in the analysis and interpretation of information and data
Ability to appropriate, plan, organize and prioritize
Use of the Agile method
Needs analysis
Facilitation of meetings and writing skills
Stress management
Listening and negotiation
Customer orientation
Team leadership
Communication
Initiative
English
Native or bilingual
Spanish
Fluent
French
Native or bilingual
Chinese
Basic
Can work on-site
Paris (up to 50km), Paris (up to 30km)
Experience
- FreelanceProject Manager Product Owner/ Marketing Strategy ManagerDIGITAL AND ITJanuary 2020 - Today (6 years and 5 months)Paris, France- Project management and coordination of stakeholders (suppliers), in compliance with the specifications (customer requests, cost, deadlines...)- Team management- Project monitoring (needs, functional specifications, deliverables, acceptance criteria...)- Delivery of the project at the expected quality level- Formalization and writing of deliverables- Guarantee the profitability of the project and customer follow-up- Translation of customer needs into functional specifications, up to production- Organization, planning and prioritization- Monitoring and production of KPIChef de projet / Responsable Stratégie Marketing
- Streamoid / Daily MediaMarketing Director / International Project ManagerDIGITAL AND ITJuly 2018 - January 2020 (1 year and 6 months)- Coordination of teams on site, development of new projects, maintaining brand consistency- Writing, realization, specifications and integration of project- Integration of new technologies for the company: Hubspot (Sales & Marketing), SAP reports- Supervision of marketing activities- Supervision of projects in terms of rebranding, creation of brand image corresponding to customer needs etc- Implementation of a competitive analysis to identify opportunities- Highlighting difficulties/risks to improve group strategy
- CRITEOResp. Operational Marketing / Project StrategyDIGITAL AND ITMay 2018 - July 2018 (2 months)Barcelone, Spain- Analysis of customer needs- Preparation of advertisements with marketing proposals for 'product targeting', CPC, visualization of messages and attribution models- Communication of objectives and different actions to be taken to project stakeholders- Formalization of customer feedback- Writing and presentation to customers of project follow-ups- Compliance with quotas and KPIs- Management of marketing campaigns and improvements to ensure compliance with project steps- Implementation of email marketing campaigns
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Education
- Master 2: Marketing and International TradeEDC Business School2012- Marketing International - Marketing Offline and Online/ Digital - Commerce international - Gestion de projets
- MBA - Master Business AdministrationInternational Fashion Academy2012- Création entreprise - Gestion de projets internationaux - Management global - Spécialité MBA Fashion Business
Certifications
- Google AnalyticsGoogle Analytics Academy2019