Freelancer profile translated to English.
Back to original languageAbout Aurèle
Why do your SEO audits never convert into traffic?
Because the link between diagnosis and IT is missing.
I do both: I analyze, I solve, I deploy — on crawl budget, indexing, and the architecture of your high-volume platforms. 🧠
Technical SEO Consultant, 13 years of experience in high-volume e-commerce (Sarenza, trainline, Mister auto, nature et découvertes), currently on assignment at France Télévisions. I support large organizations where SEO becomes an infrastructure issue. 🚀
📊 Certified Botify data expert, I work on all critical technical SEO projects:
- - Major migrations (back-end and front-end)
- - Crawl budget optimization (spider traps, TTFB, Core Web Vitals, Server-Side Rendering indexability)
- - Architecture redesigns
- - Advanced internal linking issues — particularly e-commerce faceted navigation.
- - I also anticipate Search mutations: GEO (Generative Engine Optimization) and Google Discover.
⚙️ My areas of expertise:
- - SEO Transition Management: overseeing the organic department, maintaining operations, managing teams and agencies.
- - Migrations & Redesigns: securing traffic, mass redirects, hreflang, pre/post-deployment SEO testing.
- - Internal Linking & Structuring: siloing, URL parameter management, PageRank sculpting.
- - Advanced Technical Audits: log analysis and cross-crawl diagnostics.
⚠️ Important: no "one-shot" services. I exclusively commit to long-term assignments (3 to 12 months+), fully immersed in your teams.
💬 Let's talk, response within 24 hours.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 20km)
Experience
- France TélévisionsIndependent Senior SEO ConsultantCULTUREMay 2026 - Today (1 month)Hôtel de Ville, Paris, FranceStrategic support for France Télévisions in managing audience growth and organic performance for its local offerings (France 3 Régions and La 1ère Outre-mer).
- Unibail-Rodamco-WestfieldDigital Marketing Manager Southern EuropeREAL ESTATESeptember 2025 - March 2026 (6 months)Paris, FranceMISSIONS:• Management of the omnichannel and Drive-to-Store acquisition strategy for the Southern Europe region (France, Italy, Spain) targeting an audience of 11 million visitors.• Management and optimization of multi-million euro annual media budgets, allocated between performance acquisition and brand/awareness campaigns.• Strategic focus on acquiring Loyalty members and increasing mobile app usage through paid and owned channels.• Operational deployment of digital products (Websites & App) and optimization of the digital and physical customer journey.• Strategic interface between Corporate (Product Owners/IT & global marketing) and the field to ensure tool scalability and local relevance.• Digital acculturation and coaching of marketing managers in stores to develop a "digital-first" mindset and optimize the use of the stack (CMS Lux/Contentful, Yext, Sprinklr).KEY ACHIEVEMENTS:• SEO Recovery: Taking over and stabilizing the organic strategy after a failed technical migration, securing the group's websites' audience.• Data & Attribution Audit: Comprehensive tracking audit revealing critical attribution issues, enabling reliable performance management.• Media & ROI Optimization: In-depth audit of Paid Search accounts and implementation of a new methodology with the media agency to maximize ROI.• Digital Roadmap & Processes: Development of a roadmap for priority IT developments and optimization of operational processes with the Product teams.• Launches & Innovation: Management of the e-gift card launch and initiation of innovative acquisition campaigns via Meta Instant Forms.• Operational Excellence: Improved management of change requests and resolution of technical bugs in close collaboration with IT teams.
- KERIA LIVINGGroup Digital Acquisition ManagerE-COMMERCENovember 2022 - September 2025 (2 years and 10 months)Paris, FranceMISSIONS:• Development and management of the group's digital acquisition strategy across all channels: SEO, SEA, Display, Social Ads, Affiliation, Comparison Sites, and Marketplaces, with a strong focus on ROI and an omnichannel approach.• Supervision and continuous optimization of channels to support growth, control acquisition costs, and maximize overall performance.• Management and skill development of a multidisciplinary team of several people, coordination with partner agencies.• Management and allocation of an annual media budget of €2M, with rigorous KPI monitoring and reporting to management.KEY ACHIEVEMENTS:• +40% organic SEO traffic in 12 months through the implementation of advanced faceted navigation, improving visibility and user experience.• -20% in overall CAC through fine-tuned and synergistic orchestration of SEO, SEA, and Display channels (implementation of attribution scenarios and automation).• Design and deployment of a unified omnichannel strategy aligned with the group's business objectives.• Implementation of performance monitoring dashboards (Data Studio, GA4) for real-time performance tracking and agile decision-making.• Continuous training of the team on the latest market trends and tools, fostering innovation and operational excellence.
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Education
- Master 2 E-commerceUniversity of Burgundy2012Master 2 e-comm
- Master in MarketingIMEA – Business School of the Chambers of Commerce of Doubs and Haute Saône2010Master en Marketing
Certifications
- Botify ExpertBotify2014