Freelancer profile translated to English.
Back to original languageAbout Aurèle
Need a senior technical SEO consultant to unlock your traffic? Your audits are piling up with no results? The bridge between semantic diagnosis and IT integration is missing.
As a senior technical SEO consultant, I don't just deliver reports: I analyze, I solve, and I manage the deployment for the crawling, indexing, and architecture of your high-volume platforms. With 13 years of experience in e-commerce technical SEO (Sarenza, Trainline, Mister Auto, Nature & Découvertes) and large accounts (France Télévisions), I intervene where natural referencing becomes an infrastructure and server performance issue.
📊 My approach as a Technical SEO Consultant (Botify Certified):
- Technical & Log SEO Audit: Log analysis and cross-crawling diagnostics to maximize robot exploration.
- Indexation Optimization: JavaScript SEO (SSR), TTFB reduction, Core Web Vitals, and spider trap cleanup.
- Complex Migrations: Traffic technical security (back/front-end), mass redirection plans, hreflang, and technical acceptance testing pre/post deployment.
- Structure & Linking: Siloing, e-commerce faceted navigation, and PageRank distribution.
- Future of Search: Technical preparation for GEO (Generative Engine Optimization) and Google Discover.
⚙️ My Technical SEO Services:
- Long-term Support: Maintaining organic run, technical arbitration, collaboration with your Product Owners and developers.
- Acceptance & Quality: Integration of strict SEO criteria into your sprints and agile rituals.
⚠️ Collaboration:
No "one-shot" deals. I only commit to long-term missions (3 to 12 months and more), fully immersed within your tech and product teams.
💬 Let's discuss your technical projects. Response within 24 hours.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 30km)
Experience
- France TélévisionsIndependent Senior SEO ConsultantCULTUREMay 2026 - Today (3 months)Paris, FranceStrategic support for France Télévisions in managing audience growth and organic performance for their regional offerings (France 3 Régions and La 1ère Outre-mer).
- Unibail-Rodamco-WestfieldDigital Marketing Manager Southern EuropeREAL ESTATESeptember 2025 - March 2026 (6 months)Paris, FranceMISSIONS:• Leading the omnichannel and Drive-to-Store acquisition strategy for the Southern Europe region (France, Italy, Spain), targeting an audience of 11 million visitors.• Managing and optimizing media budgets of several million euros annually, allocated between performance acquisition and brand/awareness campaigns.• Strategic focus on acquiring Loyalty members and increasing mobile app usage through paid and owned channels.• Operational deployment of digital products (Websites & App) and optimization of the digital and physical customer journey.• Strategic interface between Corporate (Product Owners/IT & global marketing) and the field to ensure the scalability of tools and their local relevance.• Digital acculturation and coaching of marketing managers in stores to develop a "digital-first" mindset and optimize the use of the stack (CMS Lux/Contentful, Yext, Sprinklr).KEY ACHIEVEMENTS:• SEO Recovery: Taking over and stabilizing the organic strategy after a failed technical migration, securing the group's websites' audience.• Data & Attribution Audit: Comprehensive tracking audit revealing critical attribution issues, enabling reliable performance management.• Media & ROI Optimization: In-depth audit of Paid Search accounts and implementation of a new methodology with the media agency to maximize ROI.• Digital Roadmap & Processes: Development of a roadmap for priority IT developments and optimization of operational processes with the Product teams.• Launches & Innovation: Leading the launch of the e-gift card and initiating innovative acquisition campaigns via Meta Instant Forms.• Operational Excellence: Improving the management of enhancement requests and resolving technical bugs in close collaboration with IT teams.
- KERIA LIVINGGroup Digital Acquisition ManagerE-COMMERCENovember 2022 - September 2025 (2 years and 10 months)Paris, FranceMISSIONS:• Development and management of the group's digital acquisition strategy across all channels: SEO, SEA, Display, Social Ads, Affiliation, Comparison Sites, and Marketplaces, with a strong ROI focus and an omnichannel approach.• Supervision and continuous optimization of channels to support growth, control acquisition costs, and maximize overall performance.• Management and skill development of a multidisciplinary team of several people, coordination with partner agencies.• Management and allocation of an annual media budget of €2 million, with rigorous KPI monitoring and reporting to management.KEY ACHIEVEMENTS:• +40% SEO organic traffic in 12 months through the implementation of advanced faceted search, improving visibility and user experience.• -20% global CAC through fine-tuned and synergistic orchestration of SEO, SEA, and Display channels (implementation of attribution and automation scenarios).• Design and deployment of a unified omnichannel strategy, aligned with the group's business objectives.• Implementation of performance dashboards (Data Studio, GA4) for real-time performance monitoring and agile decision-making.• Continuous training of the team on the latest market trends and tools, fostering innovation and operational excellence.
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Education
- Master 2 e-commerceUniversity of Burgundy2012Master 2 e-comm
- Master in MarketingIMEA – Business School of the Chambers of Commerce of Doubs and Haute Saône2010Master en Marketing
Certifications
- Botify ExpertBotify2014