Freelancer profile translated to English.
Back to original languageAbout Guillaume
Senior Graphic Designer & Creative Technologist
I've been doing design since 2012. Public sector, agencies, private, I've navigated a lot, and each context has taught me something different.
Today I have one certainty: adaptability is probably the most underestimated skill in the profession.
What has changed in my way of working in recent years is my relationship with tools. AI is part of my daily life. Not to replace thinking, but to go faster on iterations, test visual directions, and keep energy for what really requires brainpower. Webflow too: I don't code, but I deliver clean, fast websites without going through a developer for every adjustment.
What hasn't changed is the foundation: branding, typography, semiology. Without these, tools are useless. Or rather, they are used to produce pretty emptiness, which is useful to no one.
I remain curious about what redefines uses, new formats, new tools, new ways of telling a brand's story.
If you have a project or a direction to build, I'm available to discuss it.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- MephistoSenior Graphic DesignerFASHION AND COSMETICSAugust 2019 - Today (6 years and 9 months)Sarrebourg, FranceAt Mephisto, my role is somewhat that of a visual conductor: I ensure that the group's brands (Mephisto, Allrounder, Sano, and Mobils) speak with one voice, from the marketing brief to the final support in the client's hands.In recent years, I've evolved my way of working by integrating generative AI into my creative process. Specifically, instead of relying entirely on a classic photo shoot, I now build visual universes from A to Z: custom models, digital styling, sets created entirely via AI. The result: impactful visuals for our social media campaigns and digital supports, with much more flexibility and responsiveness.On a daily basis, my work is carried out on several levels.I manage all the production of materials for Mephisto-Shops and our retailers, whether it's outfitting a store with posters, lightboxes, or video totems, or supplying digital platforms with catalogs and banners. Each piece must be beautiful, but above all commercially effective.I also act as a true partner for our stores. I listen, I question, I write creative briefs, and I transform sometimes vague communication challenges into clear and actionable visual solutions.Finally, I oversee the entire production chain, from the initial idea to the printing quote, to ensure that each project is both technically feasible and consistent with budgets.
- Groupe MentorGraphic Designer // EditorDIGITAL AND ITMay 2016 - August 2019 (3 years and 4 months)Nancy, FranceBranding & IdentityDesigning a logotype is good. Building a coherent identity that holds up as well on a screen as on packaging is another matter. It's this in-depth work — the graphic charter, the visual tone, the overall consistency — that allows a brand to truly establish itself.Product Design & WrappingI've had the chance to develop a rather rare expertise: wrapping industrial products. I've notably worked on APITECH's Smart Pizza machines. I particularly enjoy this type of project because it leaves no room for approximation — the design must adapt to technical constraints with precision, to transform a functional piece of equipment into a true brand support.Video StorytellingToday, a brand that doesn't tell its story through video is missing out. I produce corporate films, interviews, and short content designed for social media. I handle everything from shooting to editing, because it's by mastering the entire process that we preserve the initial intention.
- Ministère de l'éducation NationaleGraphic Designer // VideographerPUBLIC SECTORSeptember 2012 - April 2016 (3 years and 8 months)Nancy, FranceCreation of a web mockup from a base. Format and color constraints. - Photoshop/IllustratorIntegration of this mockup into a CMS (K-portal) - Html/CSS/JS LanguageContent management on the academy's website, as well as on the intranet site.Management of the Nancy-Metz academy's Twitter account - Writing tweets and attached linksCreation and formatting of booklets.Video shooting and editing via Adobe Premiere and After Effects
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Education
- Video DirectorCréa Image - Paris2018Maîtriser le tournage vidéo d'un sujet court aussi bien avec caméscope que sur appareil photo DSLR Gérer son équipe image : règles et exercices. Prévoir son montage au tournage : les choix à faire. Gérer son équipe son. Maîtriser la lumière artificielle. Composer un plan vidéo. Techniques avancées et construction du sujet. Préparer son sujet. Prévoir son matériel et penser diffusion.Prendre des partis pris techniques, pour son tournage. Régler le contraste d'un plan. Gagner en esthétisme. Justifier ses choix colorimétriques. Améliorer la netteté d'une image. L'impact du gain sur une image. Pratiquer un tournage audiovisuel sur le terrain. Tourner un sujet audiovisuel en lumière naturelle sur caméscope de son choix. Tourner un sujet audiovisuel, en lumière artificielle sur appareil photo DSRL. Réussir un éclairage de qualité. Tourner un sujet audiovisuel, en multi-caméras. Construire ses commentaires off. Pré-régler une mixette audio. Enregistrer un commentaire off. Correction des rushes.
- Digital Image and Sound DegreeIUT Saint-Die-des-Vosges2012Former des infographistes 3D polyvalents et capables d’assurer de façon autonome un projet en infographie 3D. L’infographiste 3D participe à une ou plusieurs phases de la création et de la réalisation artistique, technique et organisationnelle d’une production 3D (publicité, jeux vidéo, film d’animation, animation 3D) ainsi qu’à la préparation, à la mise en œuvre et à la finition du produit.