Description

I help SaaS, tech, and lifestyle companies grow in international markets through tailored marketing strategies, high-impact content, and partnership-based business development.

With 10+ years of experience across B2B and B2C, I’ve led go-to-market initiatives, regional campaigns, ABM plays, and brand partnerships in markets like Italy, France, the UK, and Australia. I bring a hybrid mindset: strategic yet hands-on, analytical but creative.

My focus is on helping you reach and convert the right audience through clear positioning, strong messaging, and scalable growth tactics. Whether you need sharp landing page copy, ghostwritten articles, or a lead-gen strategy built from scratch — I deliver fast, on-brand, and with full ownership.

💼 Projects I typically handle:

– GTM campaigns and localizations

– Marketing playbooks and messaging frameworks

– Conversion copy for websites, emails and blog articles

– Ghostwriting for executives and thought leadership

– B2B lead generation and partnership outreach

– Event-based content and PR strategy

I'm fluent in English and Italian, and I collaborate remotely with companies worldwide. Let’s turn ideas into results.

Languages

English
Native or bilingual
Italian
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

SOAX
Senior Growth Marketing Manager
October 2024 - Today (1 year and 8 months)
London, UK
• Fully designed and implemented SOAX's lead generation and qualification framework from the ground up, defining lead funnel stages, MQL criteria, and dynamic scoring models based on engagement and product usage signals.
• Owned the development ofAI-powered workflows and automations to scale lead acquisition, qualification, and enrichment — leveraging Clay, Lemlist, Attio, Zapier and multiple data sources.
• Spearheaded the adoption ofAI-driven tools and processes to reduce manual workload and increase lead quality, positioning SOAX for scalable growth.
• Defined and executed go-to-market strategies targeting SaaS and DaaS verticals, directly contributing to pipeline generation.
• Built and deployed account-based marketing (ABM) campaigns focused on high-value accounts, combining inbound signals and outbound activation.
• Led the strategic definition of buyer personas and SOAX's value proposition, aligning marketing and sales messaging to maximize conversion.
• Owned the event marketing strategy, selecting, planning, and executing key events to boost brand visibility and lead generation.
• Developed tailored sales enablement materials and provided continuous insights to support sales in closing deals faster.
• Optimized outbound and inbound engagement channels (email, chat, social) to maximize the flow ofqualified leads.
DashHudson-
Senior International Growth Manager
February 2021 - October 2024 (3 years and 8 months)
Halifax, NS, Canada
• Leveraged data analytics to identify market trends and opportunities, driving significant growth across EMEA &APAC regions
• Devised and implemented Performance Marketing campaigns for EMEA & APAC, managing a budget of US$2.5 million across Google Ads, Paid LinkedIn, Paid Meta and Paid TikTok; which resulted in an increased YoY MQL SQL by 65% and reduced cpSQL by 18%
• Led funnel optimization for EMEA &APAC by crafting new Lead Nurture regional email campaigns and coordinating closely with the NAM marketing team forseamless execution
• Indirectly managed a team of21 individuals to drive these initiatives to success
• Guided global PR strategies in EMEA &APAC, creating content syndication and sponsorship programs with partners
• Established national partnerships with the British Beauty Council and British Fashion Council
• Strategize, plan, manage, execute and report on digital and in-person events, significantly boosting SQL Pre-Value by 117%, increasing MQL>SQL conversion rates, and expandingAverage Deal Size by 9.7%
• Developed the international content strategy and supported content creation forthe Dash Hudson Blog, event presentations, and case studies, including successful collaborations with brands like Harrods, ba&sh, and The Inkey List, among other marketing materials
Treatwell-
B2B Marketing Manager
November 2018 - January 2021 (2 years and 2 months)
Milan, Metropolitan City of Milan, Italy
I managed and executed the entire B2B marketing plan for Italy, overseeing a budget of€650K and increased revenue to €3.8 million in the firstyear.
• Head ofCommunications, pioneering PR and media strategies across Southern Europe, including Italy, France, and Spain
• Led the design ofthe entire UI and assisted with UX enhancements forthe new B2B website, which significantly reduced customer acquisition costs by 28% and increased the conversion rate optimization from 1.8% to 6% within eight months.
• Directly impacted sales pipeline prospects and sales cycle, creating all the material forthe sales team (including the sales demo), which resulted in an increased lead conversion rate of 111% YoY.
• Oversaw all content marketing and SEO efforts forthe company's B2B website and blog, achieving a 155% YoY growth in lead generation.
• Directed all Email Marketing campaigns for both prospects and existing partners, leveraging Salesforce Marketing Cloud and Pardot, achieving a successful unsubscribe rate of0%.
• In charge for creating the design and the copy ofall Social ADs, cooperating with the Performance team. Daily management ofthe company's Facebook, Instagram and Twitter accounts and ofa private Facebook group for all our partners.
• Led the successful launch of POS hardware in the Italian market to comply with new government regulations. Oversaw all project facets, coordinated cross-departmentally, and forged a strategic partnership with EPSON. This initiative increased company turnover by 350K and enhanced the lifetime value of existing customers by 38%