Freelancer profile translated to English.

Description

Marketing and communication specialist with over 20 years of experience in developing and managing event, audiovisual, and digital projects for both the private and public sectors, serving both B2B and B2C markets.

SKILLS:

1/ Management:

- Strategy: identifying opportunities (industry watch, market analysis, prospecting, audit), defining objectives, developing business models, implementing action plans.

- Support for public tender procedures for the specifier or the candidate.

- Management: programming and monitoring budgets, accounting, legal, and logistics.

- Human resources: recruitment and management of editorial, artistic, and technical teams.

2/ Production:

- Events: Organization of trade shows, conferences, roadshows, seminars, and training workshops.

- Audiovisual: Production and direction of TV sets, marketing videos, reports, interviews, and corporate or public films.

- Digital: Creation, development, and management of websites, social media accounts, and YouTube channels (social media optimization / management).

3/ Promotion:

- Communication: Creation of press kits and press releases, newsletters, articles, interviews, brochures, promotional videos, and trailers.

- Media planning: Sale and purchase of advertising space (display), establishment of media partnerships and visibility exchanges (affiliate and co-branding).

- Public relations: Hosting and moderating events, speeches, and presentations at conferences and seminars.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris 10e Arrondissement (up to 50km), Caen (up to 10km), Nice (up to 10km)

Le Groupe La Poste
Restructuring of the Group's Event Management Organization
PUBLIC SECTOR
November 2022 - November 2025 (3 years)
Paris, France
Internal audit of the event management organization within the La Poste Group headquarters in Paris 15th arrondissement.
Proposals for restructuring the event management department.
Support during the drafting of the specifier's terms of reference for the call for tenders.
Preparation of presentations.
Monitoring of presentation sessions.
Analysis of received offers.
Audit Tender Management Organizational Consulting Needs Analysis
Synergie Productions
Production Director
CONSULTING AND AUDITS
February 2006 - Today (20 years and 6 months)
Paris, France
Synergie Productions aims to advise, design, and implement the audiovisual and event communication strategy for players in the private and public sectors.

Prioritizing qualitative client support, Synergie Productions defines, designs, and produces the most suitable audiovisual solutions for their specific project needs alongside their clients.

As an intermediary and single point of contact, Synergie Productions coordinates a network of technical service providers and independent professionals for its clients to meet all the requirements of a comprehensive audiovisual production.

It is this process of strategic alliances that has enabled Synergie Productions to implement effective and relevant audiovisual communication in sectors as diverse as public administration, IT, banking, the pharmaceutical and chemical industry, publishing, and research and innovation.

Our expertise covers a wide range of audiovisual services to optimize your internal and external communication and enhance your brand image:
Production of sound, image, and lighting for your event
Filming and broadcasting of original corporate and public content
Tender Management Audit Organizational Consulting Event Organization CSR Strategy
La bonne grosse agence
Development Director
CONSULTING AND AUDITS
July 2013 - September 2014 (1 year and 2 months)
Paris, France
Organization of the development strategy for the audiovisual division of the BGA agency.
- Implementation of an offer portfolio
- Key account management
- Optimization of production processes
- Implementation of a human resources strategy
- Project management