Freelancer profile translated to English.

Description

With a little over10 years of experience in Web-oriented project managementfor major groups such as Natixis, La Poste, and Afflelou, including **more than 5 years in the role of PO/PM**, I have participated in the digital transformation of these groups by leading evolution projects such as:

redesign of user journeys,
decommissioning of an IT component,
adding services to an offering,
UX improvements,
and other projects bringing together several different business expertise.

As an Omnichannel PO/PM, my goal is tooptimize target user journeys by acting on all levers within my role, particularly by:

analyzing their UX and technical pain points
proposing solutions to resolve conversion issues (CRO)
optimizing web elements (campaigns, SEO, content)
realizing CMS platform migration projects
adding modules or features to user journeys (e.g., PSP component, GDPR compliance, SSO, Delivery)
building the backlog and ensuring development follow-up until go-live
maintaining a permanent link between development teams (Scrum and Safe certified) and the Marketing/Communication/Digital business
aligning the product roadmap with business objectives.

Certified PO/PM in Scrum and Safe

Certified Digital Marketing (Google Skillshop)

Certified UX Content Square

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Causeway
Marketing Manager
SOFTWARE PUBLISHING
February 2024 - September 2024 (7 months)
Levallois-Perret, France
- Implementation of Web campaigns (Lead Gen and Demand Gen)
- Migration and optimizations of the Website (Hubspot core)
- Update of personas
- Creation of new content for SEO referencing
- Social media management and SEA activation
- Event management: webinars, client events, partnerships
Project management SEO Hubspot Web marketing strategy
Groupe Alain Afflelou
Product Manager eCommerce / Marketing
RETAIL (SMALL BUSINESS)
February 2022 - December 2023 (1 year and 10 months)
Paris, France
Context: Marketing & eCommerce Management of afflelou.com and malentille.com websites

• Establishment of the project roadmap and prioritization
• UX/UI studies for CRO improvement of the user journey (ContentSquare Certification)
• Implementation of new features (subscription, data processing by legitimate interest, tiered pricing, Piwik pro consent management)
• GDPR compliance (management of third-party cookies and customer data)
• Implementation of a Headless CMS (Strapi)
• Commercial animation of the group's websites (3 national sites + 5 international sites): alignment with in-store communication, offers, Black Friday, gift card.
• SEO improvements (technical + semantic)
• Organization of developments in 2-week Scrum sprints, reduction of Time To Market
• Implementation and monitoring of Business KPIs
Gitlab Agile project management Microsoft Project Trello Figma Piwik Pro Discovery Product Delivery Search Engine Optimization (SEO) E-commerce
Le Groupe La Poste
PO Web eCommerce
E-COMMERCE
January 2021 - February 2022 (1 year and 1 month)
Issy-les-Moulineaux, France
Context: Migration (Hybris SAP eCommerce) and redesign of Colissimo online
• Projects using SAFE methodology
• Responsive UX/UI studies, mobile first
• Breakdown of the journey into epic, features, then US
• Implementation of new features: delivery to relay points (+15% of online label prints) + new economic delivery offer for overseas territories
• Participation in Colissimo steering committees
Agile Methodology (SAFe) Professional Scrum Product Owner E-commerce strategy Customer journey mapping Product Delivery Product Discovery SAP eCommerce