Freelancer profile translated to English.
Back to original languageAbout Auguste
Senior Art Director based in Paris, I help brands, institutions, and B2B companies bring more clarity, presence, and perceived quality to their communication materials.
My focus: high-stakes subjects — branding, campaigns, commercial materials, corporate communication, print & digital devices — particularly in technical, industrial, automotive, or institutional fields where complex subjects need to be transformed into clear, powerful, and memorable messages.
I handle projects from brief to production: framing, creative directions, graphic direction, key visuals, campaign identities, print materials, presentations, digital content, web design, and visual redesigns.
References: Mercedes-AMG, Renault, Nissan, EDF, Air Liquide, AXA, Canal+, Caisse d’Épargne, Corsair, McDonald’s.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Magnetic Design (indépendant)Freelance Art Director — Branding & Graphic DesignJanuary 2007 - Today (19 years and 7 months)Paris, FranceSupporting companies and brands in creating coherent visual systems, from branding to production. Conception and direction of visual identities, artistic supervision, creation of print and digital communication materials, with a strong focus on user experience.Frequent collaboration, through communication agencies, on projects for EDF, Renault, Mercedes, AMG, AXA, Caisse d’Épargne Gestion Privée, Corsair, as well as for SMEs and startups.Constant objective: to produce premium, clear, and impactful results, aligned with the strategy and challenges of each client.
- Studio de création Keep MovingArt DirectorMarch 2001 - December 2006 (5 years and 9 months)Suresnes, FranceLeading creative projects for national brands on behalf of communication agencies. Definition of visual concepts, production monitoring. Sectors: travel (Kuoni, Les Ateliers du Voyage, Air France), food (Yoplait), Banking (Caisse d'Épargne), consumer goods (Nestlé). Expertise in visual staging to enhance products and brands, brand argumentation, incentive creation.
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Education
- User Interface DesignerIcademie2025Formation en cours orientée design d’interface et outils numériques : UI design, ergonomie visuelle, prototypage sur Figma, design system, accessibilité et intégration web. Objectif : compléter mon expertise en direction artistique et identité visuelle par une spécialisation UI alignée avec les standards actuels du digital.