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Description

Companies often face the same problem: marketing exists, runs, spends - but doesn't play its role as a lever.

Why?

Because it lacks a strategic direction that structures as much as it executes.

This is exactly what I do as a Consultant CMO.

✅ I clarify positioning and structure marketing strategy to make the brand a sustainable performance driver.

What sets me apart?

A rare hybrid background: large international groups (12 years) + digital agency (2 years) + independent consulting (7 years) where I learned to reconcile Branding and Performance.
A strong conviction: growth cannot exist sustainably without a powerful, desirable, and unique brand.

I have worked across the entire marketing value chain for brands such as Chantelle, Uber, Galileo, Elle, Supermood, Agnès b., Maty.

What I bring concretely: Strategic vision and operational rigor - Management, structuring, and steering of the marketing function - Repositioning, image modernization, growth acceleration.

Contact me, I'd be delighted to discuss your project :-)

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Does your brand need to evolve to grow?

➡️ Mission: Brand repositioning and/or rebranding

(clarify your strategic positioning, rework your identity, build the foundations of your marketing strategy)

Launching a new brand, product, or activity?

➡️ Mission: Go-to-Market

(orchestrate the launch)

Need to structure and manage your Marketing and Communication?

➡️ Mission: Fractional CMO

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Fashion:

Chantelle, ELLE, Agnès b., Atelier Chardon Savard, Carlin Creative Trend Bureau, Darjeeling, DIM, Maty, Margaux Tardits, Anthony Garçon, Posidonie Beachwear.

Tech:

Uber, Zest Me Up, Supermood.

Culture:

Cours Florent, IE&SA Arts et Culture, CLCF - Film School, Cifacom - Audiovisual School.

Design:

La Manufacture, Strate School of Design.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Biarritz (up to 50km), Bordeaux (up to 10km)

Nostra Games
Positioning and Brand Platform
TECH
January 2026 - March 2026 (2 months)
Paris, France
For Nostra Games, a start-up positioned in the GameTech sector that is reinventing board games in the AI era: supporting the 3 founders in their positioning strategy.
Then, creation of their brand platform.
branding Brand Strategy Brand Strategy & Positioning
Zest
Brand Strategy
TECH
September 2025 - January 2026 (4 months)
Paris, France
For Zest Me Up, a leading HR Tech in France: defining a new positioning, redesigning the brand platform, writing the Manifesto.
brand platform Brand Strategy Branding
Galileo Global Education
Marketing and Communication Director - 7 Brands, 12 Schools - Art, Fashion, Design Division
EDUCATION AND E-LEARNING
January 2022 - June 2025 (3 years and 5 months)
Paris, France
Galileo is the world leader in private higher education with 61 schools and 106 campuses in 18 countries.

—> For 7 brands and 12 schools, definition and implementation of the marketing and communication strategy aimed at increasing awareness, creating a true candidate experience, and recruiting new students.
—> Management of a team of 14 people.

Brands: Cours Florent, Strate School of Design, Conservatoire Libre du Cinéma Français, IESA Art & Culture, Atelier Chardon Savard (Fashion), Cifacom (Audiovisual), Cifap (Audiovisual).

2023: Selected for the "Futures" program dedicated to leadership development for 10 women in the Group.
> Personal development, coaching, discussions with board members, and meetings with inspiring women. (Coach Florence Sandis).
Marketing Strategy Communication Strategy Team Management media strategy Brand Strategy