Freelancer profile translated to English.

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Description

Companies often have the same problem: marketing exists, runs, spends - but doesn't play its role as a lever.

Why?

Because it lacks a strategic direction that structures as much as it executes.

This is exactly what I do as a Consultant CMO.

✅ I clarify positioning and structure marketing strategy to make the brand a sustainable performance driver.

What sets me apart?

A rare hybrid background: large international groups (12 years) + digital agency (2 years) + independent consulting (7 years) where I learned to reconcile Branding and Performance.
A strong conviction: growth cannot exist sustainably without a powerful, desirable, and unique brand.

I have worked on the entire marketing value chain for brands such as Chantelle, Uber, Galileo, Elle, Supermood, Agnès b., Maty.

What I bring concretely: Strategic vision and operational rigor - Marketing function management, structuring, and piloting - Repositioning, image modernization, growth acceleration.

Contact me, I'll be happy to discuss your project :-)

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Does your brand need to evolve to grow?

➡️ Mission: Brand repositioning and/or rebranding

(clarify your strategic positioning, rework your identity, build the foundations of your marketing strategy)

Are you launching a new brand, product, or business?

➡️ Mission: Go-to-Market

(orchestrate the launch)

Do you need to structure and manage your Marketing and Communication?

➡️ Mission: Fractional CMO

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Fashion:

Chantelle, ELLE, Agnès b., Atelier Chardon Savard, Carlin Creative Trend Bureau, Darjeeling, DIM, Maty, Margaux Tardits, Anthony Garçon, Posidonie Beachwear.

Tech:

Uber, Zest Me Up, Supermood.

Culture:

Cours Florent, IE&SA Arts et Culture, CLCF - Film School, Cifacom - Audiovisual School.

Design:

La Manufacture, Strate School of Design.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Biarritz (up to 50km), Bordeaux (up to 10km)

Zest
Brand Strategy
HUMAN RESOURCES
September 2025 - January 2026 (4 months)
Paris, France
For Zest Me Up, HR Tech leader in France: definition of a new positioning, redesign of the brand platform, writing of the Manifesto.
Brand Platform Brand Strategy Branding
Galileo Global Education
Marketing and Communication Director - 7 Brands, 12 Schools - Art, Fashion, Design Department
EDUCATION AND E-LEARNING
January 2022 - June 2025 (3 years and 5 months)
Paris, France
Galileo is the world leader in private higher education with 61 schools and 106 campuses in 18 countries.

—> For 7 brands and 12 schools, definition and implementation of the marketing and communication strategy aimed at increasing awareness, creating a true candidate experience, and recruiting new students.
—> Management of a team of 14 people.

Brands: Cours Florent, Strate School of Design, Conservatoire Libre du Cinéma Français, IESA Art & Culture, Atelier Chardon Savard (Fashion), Cifacom (Audiovisual), Cifap (Audiovisual).

2023: Selected for the "Futures" program dedicated to leadership development for 10 women in the Group.
> Personal development, coaching, exchanges with management committee members, and meetings with inspiring women. (Coach Florence Sandis).
Marketing Strategy Communication Strategy Team Management Media Strategy Brand Strategy
FONDAMENTALE
On Malt
Digital Activation for Paco Rabanne Perfumes
FASHION AND COSMETICS
November 2021 - November 2021
Paris, France
Assistance in writing a digital strategic recommendation for a Paco Rabanne Perfumes activation.
Luxury AWARENESS Digital Communication Influence Cosmetics