Freelancer profile translated to English.
Back to original languageAbout Audrey
I support luxury, beauty, and premium brands in building powerful, distinctive, and sustainable brand strategies, at the crossroads of analysis, creation, and culture.
My approach is based on a simple conviction: a strong brand is born from a clear understanding of its time, its audiences, and its cultural tensions.
This is precisely where I come in.
What I bring:
sharp strategic expertise, fueled by over 10 years of experience with major brands and agencies, and an ability to transform complex issues into clear, inspiring, and actionable platforms for all aspects of: repositioning, territory clarification, discourse structuring, strategic and creative alignment.
🧠 My areas of intervention
Brand strategy & positioning
(brand platform, vision, purpose, architecture, storytelling)
Strategic planning & creative strategy
(consumer insights, cultural tensions, creative territories, briefs)
Communication & content strategy
(brand storytelling, editorial axes, message consistency)
Monitoring, trends & foresight
(weak signal analysis, luxury and beauty shifts, new uses)
To brands that need to gain perspective, (re)establish the foundations of their positioning, support a key transformation phase, and to agencies seeking a senior strategic perspective capable of strengthening a recommendation or opening up new angles,contact me📩
🌿 My signature
A tailor-made, demanding, and sensitive approach, combining strategic rigor, cultural finesse, and attention to detail — with a particular taste for brands with a strong identity, heritage, or creative dimension.
📩 Available for one-off missions or longer-term support, both in France and internationally.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km), Paris (up to 10km), Toulouse (up to 10km)
Experience
- ORES
On Malt
Strategic and creative planning supportFASHION AND COSMETICSOctober 2025 - November 2025Paris, FranceStrategic and creative planning mission conducted as part of a pitch, aiming to redefine the creative territory and communication axis of a premium haircare brand.- Support in brand strategy and strategic planning for the creative territory redesign: brand audit, consumer insights analysis, identification of cultural tensions, and definition of the strategic axis.
- Construction of a creative strategy in close collaboration with the creative team: clarification of positioning, development of the expression territory, and strategic recommendations.
- Writing of the creative brief and definition of the communication axis for a 360° product campaign (brand content, communication strategies).
- Presentation of the strategic recommendation to the client.
- ClarinsStrategic plannerFASHION AND COSMETICSMarch 2023 - May 2023 (2 months)Paris, FranceLaunch of Clarins' aromatherapy range.Building on its iconic product, Eau de Soin, Clarins is launching an aromatherapy range focused on well-being and sensory experience. In an era where well-being is becoming an absolute priority, Clarins wanted to reaffirm its pioneering status in the market.The Challenge:Define a distinctive positioning to strengthen the Clarins brand in the sensory luxury segment and propose a 360° campaign that brings its commitment to everyone's well-being to life.Methodology & Deliverables:+ Analysis of customer expectations in the luxury wellness market to identify key touchpoints and differentiation opportunities.+ Analysis of technological innovations and scientific advancements in aromatherapy to offer cutting-edge expertise.+ Writing of the manifesto and definition of Clarins' core values regarding well-being and commitment to nature.+ Creation of immersive storytelling around each product in the range, highlighting their sensory effectiveness and therapeutic benefits.+ Integrated 360° communication plan, including innovative digital activations, strategic partnerships with wellness influencers, a launch event, immersive experiences for customers in stores and spas, and point-of-sale communication tools.
- Pierre Fabre - Communication CorporateConsumer insight managerHEALTH AND WELLNESSJune 2023 - September 2023 (3 months)Lavaur, FranceRethinking a consumer-centric digital marketing strategy.In a context of strong competition and diversification of offerings, the group wished to structure its digital marketing strategy to strengthen the clarity and impact of its dermo-cosmetic portfolio.The challenge:Define a coherent cross-brand digital marketing strategy aligned with the expectations of its priority audiences to generate engagement and conversion.Methodology & deliverables:+ Analysis of market trends and consumer expectations in dermo-cosmetic care;+ Definition of personas: motivations, barriers, uses, and preferred channels;+ Mapping of customer journeys by pathology and needs, and identification of key turning points;+ Creation of differentiated advertising messages according to target profiles and their specific needs;+ Development of a tailor-made conversion funnel, from initial contact to loyalty.
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Education
- Brand strategy and brandingCELSA2014Marketing, publicité et communication spécialisée en stratégie de marque
Certifications
- Inside LVMH Certificate - Creation & branding, Retail & Customer experienceLVMH2025