Freelancer profile translated to English.
Back to original languageAbout Audrey
Previously Deputy General Manager of Ogilvy Public Relations and Communications and PR Consultant for over 20 years, Audrey Rousseau founded Le Point de Liaison in 2018.
She helps transform brands and how stakeholders perceive them, by analyzing expected behavioral changes to bring about transformation aligned with objectives and public opinion.
Like us, a brand exists and grows within a dynamic ecosystem. Audrey designs strategic relational engagement plans that build a brand's relevance, sustainability, resilience, legitimacy, and influence – today and tomorrow. She also supports her clients in sensitive and crisis communication.
Audrey works in France and internationally for private, public, and associative clients.
Three main areas of expertise:
• Building bridges between a brand and its audiences: Engagement strategies – stakeholder programs; public relations strategies; communication plans linked to public affairs, marketing, and/or advertising campaigns.
• Designing content strategies and editorializing communications: Development of editorial lines and guidelines, and content program structuring; writing for all media and production management; message/speech architecture for internal or external events; media training.
• Managing crisis communication: Crisis preparation and exit plans integrating and capitalizing on the diverse realities of media and stakeholders. Tools (manuals, monitoring, letters, talking points, etc.), training, and spokesperson support.
Audrey is familiar with change communication / sustainable development issues and is recognized for organizing operational and decision-making workshops.
Can work on-site
Paris (up to 50km)
Experience
- MR21Communication Director (Volunteer)CIVIC AND SOCIAL ORGANIZATIONSJune 2020 - Today (6 years)Paris, FranceMR21 is an association dedicated to accelerating the transition of private and public actors towards a sustainable economy model.- Purpose and positioning of this association, five years old at a time of formalization and change.- Strategic and operational communication.- Coordination of a group of about ten committed volunteers and partners...
- Brodeur-SRRPPR ConsultantCONSULTING AND AUDITSFebruary 1999 - December 2001 (2 years and 11 months)Paris, France- Management of press relations campaigns for products, brands, technology, and corporate for the agency's main client, specializing in the Tech sector.- Contribution to sensitive and crisis communication programs.- Development of key message development methodologies.- Development of editorial and marketing content for the agency's marketing practice and in collaboration with a creative team.
- Ketchum-DDBSenior Account DirectorCONSULTING AND AUDITSJanuary 2002 - June 2007 (5 years and 5 months)Paris, France- Representing Ketchum's PR expertise within DDB Corporate's client activities, following the agency's acquisition.- Financial management in France and growth of two of Ketchum's main international clients, FedEx and Starbucks.- Reputational management for the market entry of an American retail and consumer brand in France and collaboration with French socio-cultural stakeholders aligned with the brand's DNA.- Development and management of Corporate PR client teams. Dotted-line management of Tech and Consumer PR client teams. 360° work with other DDB Group expertise - Editorial, Advertising, Events, Marketing, Commercial Activation, Network Animation...- Development and implementation of crisis communication plans, corporate PR, brand marketing, and opinion campaigns, particularly in the education and health sectors. Launch of the first digital influence client activities. Contribution to or management of media training & key message development.
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Education
- Bachelor's degree in Information and CommunicationUniversité Paris II - Panthéon Assas1997