Freelancer profile translated to English.

Description

🎯 Do you manage a beauty, lifestyle & hospitality, or food brand that is stagnating despite the quality of your products?

Are you looking to unlock your next growth level without exploding your acquisition costs? Pinterest can transform your business - and I'm here to help you achieve it.

💡 My expertise is based on:

- +10 years of experience in business strategy (former Head of Communication and Events, €700k budget)

- Specialized Pinterest training

- Team management and real growth piloting

- 360° vision: I don't just do Pinterest, I'm a true right-hand to the CEO, transforming your entire business.

🎯 My results: Pinterest becomes the growth engine for my clients - qualified acquisition, optimized conversion, autonomous teams.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Audrey Roche
Pinterest Manager
SOCIAL NETWORKS
July 2025 - Today (11 months)
Paris, France
Do you have an exceptional brand but Pinterest remains a mystery? Your competitors seem to be succeeding on this platform while you are stagnating?

I am Audrey Roche, a Pinterest Manager specializing in the business transformation of French brands.

MY GOALS:
• +40% qualified traffic in 6 months
• Pinterest = 1st acquisition channel for 87% of my clients
• Average ROI of 300% on Pinterest Ads campaigns
• Acquisition cost 50% lower than Instagram/Facebook

MY UNIQUE EXPERTISE:
Over 10 years of business experience (former Executive and Brand Founder)
Sector specialization: Beauty, Lifestyle, Food, Hospitality
ROI approach: every action must generate revenue

I don't just do Pinterest. I transform your business with Pinterest.

WHAT I MANAGE FOR YOU:
COMPLETE STRATEGY
• Pinterest Audit + competitive analysis
• Tailor-made content strategy
• Pinterest SEO optimization (keywords, hashtags)
• 3-6 month editorial calendar

CREATION & OPTIMIZATION
• High-performance pin creation
• Business Pinterest profile optimization
• Strategic board setup

ADVERTISING CAMPAIGNS
• Pinterest Ads campaign launch
• Budget and targeting optimization
• Retargeting and lookalike audiences
• Detailed ROI reporting

GROWTH & AUTOMATION
• Setup of scheduling tools
• Organic growth strategies
• Training for your teams
• Performance monitoring and optimizations

MY PREFERRED SECTORS:
BEAUTY & COSMETICS
Organic brands, clean beauty, premium skincare
→ Pinterest = 78% of users search for beauty

LIFESTYLE & DECOR
Ethical brands, premium decor, art de vivre
→ #1 sector on Pinterest, average basket +35%

FOOD & GASTRONOMY
Artisans, local products, premium food
→ Pinterest = global culinary search engine

HOSPITALITY & TOURISM
Hotels, restaurants, premium experiences
→ 67% plan their trips via Pinterest
Pinterest Marketing Pinterest Manager Pinterest Ads Project Management Web Marketing Strategy
Association nationale des communicants
General Delegate
CIVIC AND SOCIAL ORGANIZATIONS
May 2021 - March 2025 (3 years and 10 months)
Paris, France
- Manages the 360° communication strategy: communication plan, editorial calendar, content coordination (website, newsletter, publications), social media, PR.

- Deploys the organization's strategy and action plan, in line with the needs of the sector and its members.

- Leads governance bodies (Management Committee, Board of Directors, General Meetings) and working groups.

- Manages performance: implementation of KPIs (reach, engagement, CTR, traffic, leads) and dashboards.

- Builds and manages an annual budget of €700k; manages key service providers (accountant, bank, services).

- Manages 6 employees: objectives, evaluations, quality of life at work, training, and skills development.

- Structures the development and loyalty policy for the network (1,700 members).

- Negotiates and monitors partnerships (€55k) contributing to funding and outreach.

- Manages the event strategy and its funding with partners.