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Audrey PericardAP

Audrey Pericard

Creative strategist cosmetics | Meta TikTok Ads

€500/day
8 projects
Paris, FR
8-15 years
Creative Strategy
Creative Strategist
cosmetic
cosmetic
Meta Ads

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

Audrey, entrepreneur and independent Creative Strategist for 8 years.
Specializing in supporting e-commerce companies in the cosmetics sector, I work exclusively on Meta Ads, TikTok Ads, and LinkedIn Ads.

🎯 My goal: Design a creative Meta Ads, TikTok Ads, and/or LinkedIn Ads strategy to maximize campaign performance and enable e-commerce businesses to scale.
Optimization of creative metrics (Hook rate, CTR, watch time...) for better performance metrics (CPA, ROAS)

⚙️ Static, Motion Graphics Video, UGC | through my partners, I produce your creations and their variations every month. I analyze metrics via an automated dashboard and iterate on content.

📌 Creative Strategist Meta Ads, LinkedIn Ads, and TikTok Ads | Social Media Ads Creations | Cosmetics & Beauty Brands | Cosmetics and Beauty | Media Buying

💼 My clients and partners:
Ads up Europe, Nuxe, L'Oreal Professionnel, Ecotree, H&M France, Même Cosmetics, Peachday Italia, Ministry of Ecological Transition, Groupement Les Mousquetaires, Kricri nature x Blissim

😊 My entrepreneurial projects:
• Scroll.ag: Shopify, Wordpress, and Prestashop website redesign agency, partner of acquisition agencies
• Digital Marketing Consultant for the Ministry of Ecological Transition: Meta Ads for the state startup Nos Gestes Climat

👩‍💻 My skills:
• Social Media Marketing Strategy Meta Ads, TikTok Ads, and LinkedIn Ads
• Media Buying / Business Manager Setup
• In-depth knowledge of the Cosmetics sector
• Visual Creation Photoshop, Canva, Illustrator
• Video Creation and Motion Design Premiere, After Effects, Capcut
• Social Media Ads Meta Ads, LinkedIn Ads, and TikTok Ads
• Ads Tracking

👉 You have a request -> I will respond to your creative strategist needs within 48 hours

👩‍💻 Fully remote work
I can occasionally come to your offices in the Ile-de-France region.

My website: matierepremiere.co
Fashion and Cosmetics
Health and Wellness
E-commerce
Social Networks

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Blissim x Kricri nature, Ecotree x H&M France, Peachday italia, L’Oreal Professionnel, Nos Gestes climat, Nuxe Paris
    Independent Digital Marketing Manager - Startups and DNVBs
    HEALTH AND WELLNESS
    February 2015 - Today (11 years and 5 months)
    Paris, France
    🧠 Strategy and Sector Analysis
    Regular competitive intelligence and identification of high-performing content
    Analysis of the sector and trends
    Audit of the overall strategy and creative angles to test

    🎨 Content Production
    Visuals: static design, GIFs, and photoshoot setup
    Filming, video editing, and motion graphics
    Copywriting

    ⚙️ Metrics Analysis and Iteration
    KPI monitoring and reporting
    Continuous optimization and A/B testing
    Facebook Ads Creative Strategy Creative Strategist Meta Ads
  • Même cosmetics
    Digital Communication / Public Relations Manager
    FASHION AND COSMETICS
    February 2015 - April 2024 (9 years and 3 months)
    Cormeilles-en-Parisis, France
    🚀 Strategy and deployment of the digital marketing plan
    Social media management: editorial calendar, photo and video content creation, writing and scheduling of daily posts, partner interviews
    Implementation of influencer partnerships: research, negotiation, follow-up, impact measurement
    Blog content creation: partner interviews, SEO-optimized writing, associated visual creation, photos
    Writing and sending newsletters to the database: segmentation, A/B tests, effectiveness reports
    Development of press relations: prospecting, press releases, and press kits
  • Scroll.ag
    Founder Scroll.ag
    TECH
    February 2021 - June 2024 (3 years and 4 months)
    Paris, France
    💻 Website Creation specializing in Shopify / Webflow

    Creation of the agency to offer a web service to my existing clientele
    Landing page and website strategy
    UI/UX Design Training
    Daily management by my associate developer.

Reviews

5.0

Out of 7 ratings

M

Marine

EDONE SAS

Reviewed on 8/28/2025

We hired Audrey to increase the quality, quantity, and diversity of our ads, and we are very satisfied. Audrey proved to be very professional, responsive, and proactive. This complex subject became much clearer and smoother thanks to Audrey. We will work with her again without hesitation and sincerely recommend her.
J

Julien

PPBBZJ OÜ

Reviewed on 3/20/2025

We hired Audrey to improve the quality of our creatives. Very professional and organized, the audit she conducted helped us a lot, and we look forward to working together again when the opportunity arises. See you soon.
Show all 7 reviews

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Education

  • Digital Communication with a double major in Video Production
    Paris 8
    2015

Certifications

  • Creation Contest Winner
    Ecole Nationale de Commerce
    2016
    Creative Strategist Creative Strategy

Skill set

Social Media
Digital Communication
Instagram
Communication Strategy
Facebook
Instagram Marketing
Project Management
Communication
Video Editing
Brand Content
Content Marketing
Adobe Photoshop
Web Marketing Strategy
Facebook Ads
TikTok Ads
Organic Cosmetics
Cosmetics Sector
LinkedIn Ads

Categories