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Audrey PayenAP

Audrey Payen

Digital & Webmarketing Project Manager

€460/day
1 project
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

Hello!

My name is Audrey, and I've been immersed in digital marketing for (already) 8 years! After a few years in a large group and then CMO of a Parisian startup, I launched my own company in DIY natural cosmetics (BeautyShake) 🌿
In parallel, I am a freelance **Digital & Marketing Project Manager**.

I love to get involved in everything. I went to business school and then learned a lot on the job. I continue to train myself daily on very specific topics (Google Ads, Pinterest, etc.) to maintain my "Swiss Army knife" side!

I have a very pragmatic and organized approach: you have a problem, objectives, I propose an action plan, we implement it, I analyze the results, and I suggest improvements.

I can offer you comprehensive support for your digital challenges, or for more specific projects. Here's an overview of my skills:

🔹DIGITAL & E-COMMERCE

- Create a showcase/corporate Wordpress site from A to Z
- Optimize your existing site (customer journey, user experience, rewriting...)
- Create landing pages
- Write or correct e-commerce product descriptions

🔹ACQUISITION

- SEO (free referencing): identify keywords to prioritize, develop content plans, writing
- SEA (paid referencing): create your advertising campaigns on Facebook Ads, Google Ads, Linkedin Ads...

🔹CONTENT MANAGEMENT

- Manage your social networks: Instagram, Pinterest, Linkedin
- Design and write content: blog posts, white papers, newsletters, videos, etc.

🔹ANALYTICS

- Configure a dashboard and automated report on Google Data Studio
- Implement a tagging plan on Google Tag Manager

-----

I'm curious to know about your projects! Contact me to discuss them by email or in person 🙂
  • English

    Fluent

  • German

    Basic

  • Italian

    Basic

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Bordeaux J'arrive
    Digital Marketing
    REAL ESTATE
    April 2020 - July 2020 (4 months)
    Bordeaux, France
    - Website redesign, and writing of SEO-friendly content (Wordpress)
    - Automation of lead processing (Typeform + Zapier + Trello)
    - Strategy and implementation of Google Ads acquisition lever
    - Design of print flyers
    Trello Lead Generation Wordpress SEO Writing
  • BeautyShake
    Founder and CMO
    HEALTH AND WELLNESS
    February 2018 - Today (8 years and 4 months)
    Bordeaux, France
    - Creation and optimization of websites: content (Wordpress) and e-commerce (Shopify)
    - Web writing and content management: articles, videos, product descriptions
    - Acquisition: SEA campaigns on Facebook Ads, Google Ads, and Linkedin Ads
    - Data analysis: Google Analytics, Data Studio, Tag Manager

    ... And all the other joys/struggles that all entrepreneurs share ;)
  • HIFLOW
    CMO
    LOGISTICS AND SUPPLY CHAIN
    February 2015 - January 2018 (3 years)
    Paris, France

Reviews

5.0

Out of 1 rating

C

Catherine

Lucea Conseils

Reviewed on 2/23/2021

I am very happy with your service. You were able to adapt to the rigor of my profession. Your communication allowed me to present the firm in a clear and structured manner. I also thank you for your responsiveness as I had tight deadlines and you did everything to satisfy me. I look forward to working with you again!

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Education

  • Master Grande Ecole
    Neoma Business School
    2014
  • DUT Techniques de Commercialisation
    IUT de Cergy Pontoise
    2010

Skill set

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