Freelancer profile translated to English.
Back to original languageAbout Audrey
With over 15 years of experience in e-commerce in an international context within the fashion and beauty industry, I offer to support you on various missions:
->Implementation and migration of e-commerce platforms (SFCC and Shopify Plus): tender, choice of platform and integrator, omnichannel strategy, deployment
->Management of complex e-commerce projects:
- Definition of the e-commerce roadmap
- Budget estimation
- Team building, recruitment of stakeholders
- Functional specifications
->Traffic acquisition: SEO, SEA, Affiliation, Social, Display & Mobile
- Audit of acquisition levers and audience measurement to ensure the best budget allocation
- Drafting of tenders, definition of KPIs, roadmap, identification of service providers...
->Customer experience:
- Definition of the UX/UI customer journey
- Commercial development and animation
->Team management:
- Candidate recruitment
- Team structuring
- Org chart creation
->P&L, budget and reporting:
- Business unit P&L
- Preparation of management committees
My career has been continuously enriched by increasingly complex and stimulating challenges over the past 12 years. Both strategic and operational, creative and performance-driven, I offer you a 360° experience.
Client references: Sézane, Fast Retailing, Maison Sarah Lavoine, Groupe Thom, Studio Saint Lazare,
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Maison Sarah LavoineE-commerce Direction - Transition ManagementFASHION AND COSMETICSOctober 2023 - September 2024 (1 year)Paris, FranceE-commerce strategy and customer experienceDigital transformationDeployment of the new e-commerce platform on Shopify Plus launched in September 2024,
- FreelanceDigital & E-commerce ConsultingApril 2022 - Today (4 years and 2 months)Consulting for retailers in user experience, acquisition & retention, ecommerce, transformation & innovation.- E-commerce platform strategy & delivery (SFCC, Shopify Plus)- End-to-end e-commerce project & budget ownership- Performance marketing & traffic acquisition leadership- Customer experience & conversion optimization- Team building & management- P&L, reporting & executive steeringSelected clients include : Global premium brands, international retail groups and fast-growing e-commerce players.
- Fast RetailingEcommerce Director - Princesse Tam.Tam & Comptoir des CotonniersFASHION AND COSMETICSJanuary 2020 - April 2022 (2 years and 3 months)Paris, France
- In charge of leading and designing the ecommerce strategy for Princesse Tam Tam and Comptoir des cotonniers. Setting budget, plans and KPIs to realize EC growth and reach financial targets.
- In charge of maximizing profitability by reducing costs and maximizing revenue globally.
- Overseeing site merchandising and operations team with the goal of continually optimizing site merchandising to drive both top line sales and margin results across Europe (5 websites per brand)
- Developing and implementing the online customer acquisition strategy across paid and owned channels to ensure maximum ROI: PPC, SEO, Display, Mobile, Facebook and Instagram campaigns advertising
- Managing third party partners: deployment planning, delivery estimates, P&L, budget, testing and reporting.
- Team management
- Partners with Uniqlo Europe Ecommerce team and Uniqlo Asia to create group synergies,
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Education
- MBA, Luxury Brand Marketing & International ManagementInstitut Supérieur de Marketing du Luxe2008MBA, Luxury Brand Marketing & International Management
- KEDGE Business SchoolKEDGE Bordeaux2007