Audrey Nirlo

It took me time to realize that the best ideas are not necessarily the first ones that come to mind.

I imagine engaging and meaningful content, always looking for what truly opens the door, not just what gets close to it. Because it's always the last key on the keyring that opens the door.

Understanding the stakes, activating the right levers, producing concrete results, without ever sacrificing clarity🧚

So let me be the key that opens the door for you 🚪

From strategy to performance, I support organizations in their entire social media presence: defining the editorial line, content creation, community management, paid campaigns, and results analysis.

Each account has its own reality, its codes, its audience. My daily job is to build an editorial strategy aligned with seasonality and business objectives, produce 2 to 4 posts per week per account, coordinate creative teams for visuals, and independently manage Meta Ads and LinkedIn Ads campaigns.

The resulting figures: an engagement rate between 1.5% and 3% depending on the sector, and regular organic community growth each month.

What is important to me in this approach: never dissociating content from performance. A nice post that generates nothing doesn't interest me.

What I like about this job? Finding what truly hooks an audience, testing, adjusting, and seeing the numbers confirm it.