Freelancer profile translated to English.

Description

With experience in major advertising agencies (We Are Social, Marcel, Publicis Conseil), I support brands in the Beauty and Lifestyle sectors in defining their identity and creating 360° narrative universes.

My expertise covers:

Strategy & Storytelling: Creation of brand platforms and creative concepts.

Editorial & Social Media Direction: Management of strategies for international accounts (e.g., Avène Worldwide) and winning strategic budgets like TikTok.

Visual Production: Supervision of shoots, motion design, and premium content creation.

I am proficient in using generative AI (Midjourney, Runway, NanoBanana) to explore innovative creative avenues and optimize design phases.

Fluent in English after a 6-month immersion in Australia, I am comfortable with international projects.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Freelance Art Director
SOCIAL NETWORKS
January 2024 - Today (2 years and 5 months)
-Strategy & Storytelling: Creation of brand platforms and narrative universes (Beauty/Lifestyle).
-360° Direction: Conception of global activations and digital editorial strategy. (Including: International creative sabbatical & Asia/Oceania cultural immersion – 2024/2025)
Storytelling Branding English Art Direction Brand Strategy
WE ARE SOCIAL
Art Director
SOCIAL NETWORKS
March 2022 - July 2023 (1 year and 4 months)
Paris, France
-Avène Worldwide: Management of editorial strategy and content creation (EN). Reference for local markets. Contribution to winning the TikTok budget.
-Louis XIII: Premium digital storytelling and event coverage (“Rare Cask”).
Social Media Storytelling Editorial Calendar Photo Shoot Branding
Marcel Worldwide
Assistant Art Director
SOCIAL NETWORKS
October 2020 - October 2021 (1 year)
Paris, France
-Social media production (Oasis, DS, Back Market): visuals, videos, motion.
-Deployment of digital activations and multi-format campaigns.
Social Media Visual Consistency Brand Strategy Art Direction Adobe Creative Suite