Audrey M.

Development of strategic documents**: I participated in the layout of strategic documents, ensuring optimal readability and consistency of the presentation with the brand's visual identity. My goal was to make the information clear, structured, and attractive for the various stakeholders.

Catalog design : I contributed to the creation and layout of product catalogs in accordance with Decathlon's brand guidelines. This work aimed to highlight the products while facilitating customer understanding of the information.

User interface creation for bicycle accessories: I designed user interfaces for the customization and selection of bicycle accessories, focusing on intuitive navigation and an engaging visual experience. This aimed to improve customer interaction with the product.

Product marking design : I worked on the design of product markings, integrating logos, technical information, and specific visual elements for each product. This ensured brand visual consistency while considering technical production constraints.

Execution ofadvertising campaigns for the Conseil Sport podcast: I led the design of an advertising campaign to promote Decathlon's Conseil Sport podcast. This campaign included the creation of visuals for social media, custom illustrations, and specific graphic elements for the podcast.

Redesign of Rockrider's brand image. Print and digital graphic creations: catalogs, press inserts, web banners, social media content... Management of packshots and partner relations.

Creation of logos and brand guidelines. Print and digital graphic creations. Desktop and mobile interface design.