Freelancer profile translated to English.

Description

After more than ten years within a multi-brand luxury group, supporting sales teams in the field and designing tailor-made training programs, I created AM Luxe Consulting to put this expertise at the service of companies that want to elevate their level of customer excellence.

My background is not that of an external consultant. I worked in stores, observed what really happens between a sales associate and a client, and trained entire teams on luxury codes, posture, customer relations, and sales techniques. I also created the position of Retail Training Manager from scratch, which led me to structure complete educational programs, manage field audits, and measure the concrete impact of training on commercial performance.

What I offer today is based on this field experience: retail audits to precisely identify what hinders excellence in your point of sale, training to upskill your teams on the fundamentals of luxury and customer relations, and strategic support to align your organization with industry standards.

I work with companies that have understood that customer experience is not improvised. That it is built, trained, and measured. And that the difference between a good team and an exceptional team often lies in details that only an experienced eye can spot.

If you are looking for a consultant who knows luxury from the inside, who speaks the same language as your teams, and who delivers recommendations that can be applied the very next day — we probably have something to discuss.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

AM LUXE CONSULTING SASU
Founder & Luxury Consultant
LUXURY GOODS
January 2026 - Today (5 months)
Lyon, France
Creation and development of a consulting firm specializing in luxury retail. Services: excellence audits, mystery shopping, tailor-made training (B2B/B2C). Launch of the online training "The DNA of Luxury" April 2026. Development of the ELITE™ Method: training program for sales associates and managers. Missions carried out: watchmaking, prestige automotive, premium karting sectors. Creation of proprietary educational tools, LinkedIn content, and brand strategy.
Retail Audit & Store Diagnosis Sales Team Training & Coaching Customer Excellence Customer Excellence & Luxury Shopping Experience Posture Training
Groupe multi-maisons luxe (13 maisons)
Retail Training Manager
LUXURY GOODS
March 2024 - August 2025 (1 year and 5 months)
Lyon, France
Creation of the position: the group's first Retail Training Manager. Design and deployment of training programs on the Art of Selling in Luxury. Development of onboarding programs and training on tools (business software). Individual coaching of sales associates; KPI and Sales Force monitoring. Employee skill development.
Onboarding and Skill Development Sales Team Training & Coaching Customer Excellence Posture Training Process Training
ROLEX
Sales Associate
October 2014 - August 2025 (10 years and 10 months)
Lyon, France
High-end customer reception and advice, needs assessment, collection presentation. After-sales service management, quote and invoice writing, stock entry using ODEIS software. Management of emergency situations and exceptional customer relations. Gradual progression towards training responsibilities while maintaining sales activity (part-time 2023–2025).