Freelancer profile translated to English.
Back to original languageAbout Audrey
I help luxury houses and brands improve the performance of their in-store teams and the quality of the customer experience.
After more than ten years in a multi-brand luxury retail environment, I have gained experience in field operations, training, and structuring skill development programs for sales teams.
I have trained and coached in-store advisors on luxury codes, sales posture, and customer relations, while also developing training programs and field audits directly linked to sales performance.
Today, with AM Luxe Consulting, I focus on three concrete levers:
- Retail audits to identify gaps between brand standards and field reality
- Team training to strengthen posture, interaction quality, and relational excellence
- Manager coaching to align discourse, practices, and in-store performance
My approach is simple: a high-performing store is not just a "well-presented" store, but one where every customer interaction is mastered, consistent, and measurable.
I work with teams that want to move from correct execution to a level of constant excellence in the field.
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- AM LUXE CONSULTING SASUFounder & Luxury ConsultantLUXURY GOODSJanuary 2026 - Today (7 months)Lyon, FranceCreation and development of a consulting firm specializing in luxury retail. Services: excellence audits, mystery shopping, tailor-made training (B2B/B2C). Launch of the online course "The DNA of Luxury" April 2026. Development of the ELITE™ Method: training program for advisors and managers. Projects carried out: watchmaking, prestige automotive, premium karting sectors. Creation of proprietary educational tools, LinkedIn content, and brand strategy.
- Groupe multi-maisons luxe (13 maisons)Retail Training ManagerLUXURY GOODSMarch 2024 - August 2025 (1 year and 5 months)Lyon, FranceCreation of the position: the group's first Retail Training Manager. Design and deployment of training programs on the Art of Selling in Luxury. Development of onboarding programs and training on tools (business software). Individual coaching of sales advisors; KPI and Sales Force monitoring. Employee skill development.
- ROLEXSales AdvisorOctober 2014 - August 2025 (10 years and 10 months)Lyon, FranceHigh-end customer reception and advice, needs discovery, collection presentation. After-sales service management, quote and invoice preparation, stock entry using ODEIS software. Management of emergency situations and exceptional customer relations. Gradual progression to training responsibilities while maintaining sales activity (part-time 2023–2025).
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Education
- BTSSciences-U2013BTS
Certifications
- INSIDE LVMH CERTIFICATE Creation & Branding, Retail & Customer ExperienceLVMH2026