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Audrey LepineAL

Audrey Lepine

Marketing Strategy & Digital Management

€600/day
Perpignan, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

Do you need to clarify your positioning, structure your marketing strategy, and organize a solid deployment?


I support leaders, SMEs, and growing organizationswhen a direction needs to be set, prioritized, and managed.
Repositioning, launch, growth, business structuring, or outsourced marketing management: I intervene where decisions become structuring.

My approach is based on three levels of intervention:
• **Framing**: analyzing, clarifying, setting a vision and concrete priorities.
• **Deciding**: arbitrating, building a coherent and realistic marketing strategy.
• **Deploying**: managing actions, coordinating partners, transforming strategy into operational results.

I don't add actions.
I provide a framework, a method, and business insight.

Nearly 10 years of experience in agencies and account management (Havas Digital Factory, Infostrates), independent consultant since 2017, I combine strategic vision with operational rigor.

Accustomed to demanding contexts, complex projects, and time-constrained environments, I work both on a one-off basis and through long-term support.

Based in Occitanie, I work remotely or on-site.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Perpignan (up to 50km)

Experience

  • Audrey Lépine
    Founder — Outsourced Strategic Marketing & Communication Consulting
    July 2017 - Today (8 years and 11 months)
    Pyrénées-Orientales, France
    My interventions cover:
    – Strategic framing and marketing structuring
    – Outsourced project management and team coordination
    – New business development
    – Organization and prioritization of action plans
    – Structuring of digital ecosystems and visibility
    Marketing Strategy Marketing Communication Startup Development New Market Development
  • Bison Bleu
    Strategic Consultant & Project Manager
    July 2017 - July 2021 (4 years)
    Marseille, France
    Strategic support and project management for marketing & communication for companies needing digital structuring and deployment.

    – Definition of marketing and digital orientations
    – Coordination of creative and technical teams
    – Development of strategic recommendations
    – Development of new opportunities

    Working in collaboration with a multidisciplinary collective based in Marseille.
    Strategic Planning Business Consulting Project Deployment Digital Systems Deployment
  • Infostrates
    Account Manager
    January 2015 - May 2017 (2 years and 4 months)
    Marseille, France
    Strategic management of B2B and B2C accounts within an independent digital agency.

    Supporting clients in defining their marketing and digital strategies, from ecosystem analysis to action plan structuring.

    Responsibilities:

    – Definition of strategic marketing & digital recommendations
    – Client portfolio development and retention
    – New business development
    – Coordination of multidisciplinary teams (creative, technical, production)
    – Budget management and performance monitoring
    – Team management and skill development

    References: GSE Group, SFR Business, Traxens, ANLCI, CNRFID, Bledina, Supersonic Imagine…
    Marketing Strategy Business Development Team Management Budget Management Strategic Communication

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Education

  • Design Thinker Sprints & Workshops
    Design Thinker Sprints & Workshops
  • Design Thinker, Innovation
    DThinking Academy
    2020
    Design Thinker, Innovation

Skill set

Categories