Freelancer profile translated to English.
Back to original languageAbout Audrey
Hello, I am Audrey Le Bouffant, an Art Director based in Paris.
Passionate, dedicated, and observant, I can respond to your diverse communication projects, from publishing to web design. My watchwords: understanding, rigor, and efficiency.
I hold a Master's degree in Digital Art Direction (Brand Content Specialization) as well as a Bachelor's degree in Web Development, which allows me to perfectly embody the roles of web designer and UX designer by combining ergonomics and aesthetics.
- Digital - UI & UX web & mobile design, mobile app mockups, showcase/e-commerce websites (redesign or complete creation), emailing, social media (creation of posts, stories, Instagram feed, Facebook ads)
- Publishing - catalogs, brochures, guides, portfolios, posters, business cards, magazines, flyers & leaflets, book layout.
- Branding - research, benchmarking, mood boards, logo creation & redesign, creation and adaptation of graphic guidelines, UI Kits, stationery, various assets.
- Retouching - Photoshop retouching, montage and photomanipulation from the simplest to the most complex.
And much more!
Beyond the fact that all fields interest me, it is also your projects that inspire me, keep me going, and help me create through the impulse of your passion. I am always delighted to take the time for a call, a coffee, one or more professional meetings to fully immerse myself in your project; this is how I satisfy - by understanding the request as if it were my own!
So, when do we start?
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Federation StudioGraphic DesignerFILM AND AVSeptember 2023 - Today (2 years and 9 months)Paris, FranceAt Fédération Studio, I participated in the design ofprinted "Program" dossiersfor investors and directors. My role consisted of developing a specific artistic direction for each project (series or film), carrying out **meticulous layout**, and conducting appropriate iconographic research to enhance the visual and narrative message.I also created communication materials to support the promotion of the works:cover pages, posters, flyers, and invitation cardsfor screenings and events organized by the company. These creations included **photomanipulations**, development of title logos, and graphic variations consistent with the universe of each program.Finally, I was responsible for the **creation of a complete visual identity for the cinema subsidiary Ginger & Fed**, with the creation of an original and distinctive logotype, reflecting its positioning in the audiovisual industry.
- Studio LuminiArt DirectorDIGITAL AND ITSeptember 2022 - September 2023 (1 year)Paris, FranceWithin the Lumini studio, I assisted in thedesign and mockup of various websites (e-commerce, showcase, institutional)using Figma and Adobe XD. My approach combines creativity and a sense of ergonomics to offer clear, modern interfaces adapted to client needs.My role also involved developing **strong visual identities**, from logo creation to the development of complete graphic guidelines. Thanks to Illustrator and InDesign, I was able to translate the values of each brand into a coherent and impactful graphic universe.In parallel, I performedphoto retouchingandvideo editingon Photoshop and After Effects, to enhance the visual impact of communication materials. I also had the opportunity to work on content integration and website optimization via various **CMS like Wordpress and Drupal**, ensuring **continuity between design and deployment**.
- Préfecture de Police de ParisWeb DeveloperPUBLIC SECTORSeptember 2020 - September 2021 (1 year)Paris, FranceAt the Préfecture de Police de Paris, I participated in the **mockup and development of web applications**, including **statistics management**, **algorithms**, and **user accounts**. These projects allowed me to combine interface design and functional logic to meet concrete needs in terms of digital tools.I also designed and administereddatabases**, developing and optimizing **MySQL queriesto ensure the reliability and efficiency of the systems.Finally, I contributed to theergonomic and graphic redesignof existing applications, modernizing their interface and working on a new web visual identity, to improve both user experience and the consistency of the institutional image.
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Education
- Professional Bachelor's Degree in Web and Mobile ProjectsSorbonne University2021La formation permet d’acquérir toutes les compétences métiers nécessaires au cycle de vie du projet Web / Mobile : - Du développement informatique : la majorité des langages du développement Web à la maîtrise des frameworks les plus courus, back ou front, Web et Mobile, - De la création graphique au Web design, - De l’ergonomie des interfaces à l’expérience utilisateur (UX), - De la gestion du projet aux méthodes agiles, - Ainsi que les compétences de base sur les réseaux, les systèmes d’exploitation et la cybersécurité
- Bridging Year in Digital Art DirectionLISAADesign graphique Infographie Médias Illustration Motion design UI design Typographie/édition Photo/Vidéo Créativité appliquée Identité visuelle Création/Plurimédia Culture du graphisme et du numérique