Description

With 14 years of international experience in marketing, I have built a dynamic career leading regional and global initiatives across the beauty, FMCG, and healthcare industries.

Working in diverse markets and industries has strengthened my ability to navigate complex environments, foster collaboration across teams, and drive impactful strategies.

In all my roles, I have been at the intersection of global strategy and local execution—partnering closely with markets to align priorities, streamline workflows, and implement processes that enhance efficiency and collaboration. I thrive in fast-paced, evolving environments where strategic vision meets operational excellence.

I embrace change, turn challenges into opportunities, and continuously seek to optimize ways of working to maximize impact.

Let’s connect and shape the future together! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 20km)

Omron Healthcare
Omnichannel Group Manager EMEA
October 2022 - August 2024 (1 year and 11 months)
Amsterdam, Netherlands
- Managed and mentored a team of 6 Marketing Managers across multiple countries, leading the strategic development and execution of the Omnichannel plan across the EMEA region, targeting patients and HCPs through pharmacy and medical channels to drive business growth.
- Standardized the Marketing Manager role across the region by defining clear roles and responsibilities and workflows between local sales teams and marketing functions.
- Managed the annual marketing budget, including strategic planning and quarterly reviews with senior management.
- Directed the EMEA marketing campaign calendar, encompassing communication strategy, marketing toolkit development, KPIs settings and market implementation follow-ups.
- Led the launch of a new product category in Europe, including market insights and competitive analysis, price positioning and 360° launch plan in collaboration with local teams and global functions.
- Defined and tracked KPIs to evaluate category performance (sales, market share, distribution) and assess the ROI of marketing initiatives.
L’Occitane
Senior Marketing & Digital Project Leader
August 2017 - May 2022 (4 years and 10 months)
Geneva, Switzerland
- Developed the global omnichannel strategy for the Distributor Markets to increase brand awareness, traffic, and conversion in both in-store and online.
- Fostered an omnichanel mindset accross the countries by developing people’s capabilities and providing supportive tools.
- Designed impactful media campaigns (including digital) and marketing concepts to enhance the customer experience.
- Managed the launch of e-commerce websites in strategic countries leveraging Scrum project management methodologies.
- Defined the strategy for new product launches, including identification of key markets, product positoning and pricing.
Bel
Trade Marketing Manager
December 2013 - October 2016 (2 years and 11 months)
Dubai City, United Arab Emirates
- Led the annual Trade Marketing strategic plan for the Middle East across all brands.
- Directed the regional promotional strategy, ensuring alignment across all brands and markets.
- Designed Trade Marketing campaign toolkits and define and track relevant KPIs: market share, distribution, promotional efficiency, and ROI.
- Managed the Trade Marketing budget of $2M for the region, including strategic planning and monthly reviews.