Audrey Laurencon

First work-study experience as an assistant with responsibility for several projects, from creation to development.

Art Director

Main Mission

Define and manage the overall artistic direction of the brand to ensure a strong, differentiating, and effective visual coherence across all digital and commercial platforms. Ensure the visual translation of the brand's strategic positioning through product image, e-commerce experience, and website design.

Responsibilities

1. Global Artistic Direction

- Definition and evolution of the brand's visual territory (brand platform, mood board, guidelines).

- Development and maintenance of the graphic charter.

- Consistent adaptation of the identity across all touchpoints (website, campaigns, social media, print materials).

- Supervision of omnichannel visual consistency.

- Creative watch and competitive benchmarking.

2. Packshot & Product Image Art Direction

- Conception of packshot shoots (studio setup, lighting, framing, background, styling).

- Definition of product visual codes (angle, drop shadow, cut-out, colorimetry, retouching).

- Supervision of post-production (retouching, harmonization, calibration).

3. Product Sheet Layout & Upload

- Conception and design of product sheet templates.

- Information hierarchy (above the fold, USP, benefits, storytelling).

- Integration of visual and editorial content.

4. Website Design & Evolution

- Conception and redesign of key pages (homepage, landing pages, categories).

- Definition of user journey and visual architecture.

- Creation of consistent UI components (buttons, icons, typography, grids).

- Collaboration with developers to ensure execution fidelity.

Key Skills

- Strategic vision and keen sense of branding.

- Mastery of the graphic chain and production workflows.

- Mastery of creation tools (Adobe Creative Suite, Figma…).

- Attention to detail, aesthetic rigor, and ability to manage multiple projects simultaneously.

Art Director & Founder

Who am I at laméning'ère?

As the Art Director and Founder of laméning'ère, I am responsible for the conception, visual strategy, and creative implementation of the graphic identity, product materials, and overall brand design, as well as that of my clients.

laméning'ère positions itself as a creative studio that supports companies in a transversal "360°" manner, bringing to life a coherent, impactful, and memorable image.

From complete graphic identity projects to the creation of large-scale event materials, including agency presentation design, packaging creation, and even illustrated murals, laméning'ère can meet all your needs.