Freelancer profile translated to English.

Description

After more than ten years in the corporate world, I now support brands that want to go beyond just "creating content." Those that want a precise strategy, a refined vision, and a digital presence that stands the test of time.

My preferred sector> beauty and well-being in all their forms

My driving force> transforming good ideas into a clear, coherent, and actionable strategy

And here are my expertise at your disposal:

🌎 SOCIAL MEDIA

Development of committed and engaging social ecosystems
Conception of impactful campaigns for the audience
Management of online communities and engagement optimization

🎨 BRAND CONTENT

Recommendation of value-added formats
Conception of creative briefs
Support in content production

☕ INFLUENCE

Proposal of relevant activations
Selection of profiles aligned with the campaign
Connection and collaboration monitoring

👌 INTERNAL PARTNER

Training for community managers
Team supervision and project management between stakeholders
Implementation of monitoring, measurement, and planning tools

👩‍🏫 TRAINING

Communication strategy coaching for freelancers and VSEs
Personalized support to create a coherent brand showcase
School teaching

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Onatera
Head of Social Media & Influence
HEALTH AND WELLNESS
September 2019 - August 2025 (5 years and 11 months)
Aix-en-Provence, France
Social Media Manager to enhance brand visibility
Instagram [70k followers], Facebook [50k followers] & Tik Tok
Steering the brand content strategy and tone of voice
Creation of assets, organization of photoshoots
Community engagement to boost interaction
Implementation of innovative social mechanics and partnerships
Deployment of advertising plans
Influence Manager
Implementation of a multi-channel influence strategy
Creation of an influencer squad
Campaign management to support launches
Event organization
Co-creation of a product line with Julie Bourges

Team Management
Social Media Influence Marketing Brand Content Photoshoot Production Writing
Sephora Collection
Social Media Manager
HEALTH AND WELLNESS
July 2017 - June 2019 (1 year and 11 months)
Neuilly-sur-Seine, France
Community Manager @Sephoracollection[1.7M followers]
Content production for campaigns
Deployment of the social media strategy and editorial line
Influencer operations, B2B partnerships
Media plan, space buying, advertising
Manager of communication for the e-store's brand spaces
Creation of assets for the Sephora Collection ecosystem on sephora.com
Effective SEO work
Implementation of actions to boost traffic and conversion: influencer partnerships, flash sales, promo codes...
Community Management E-merchandising Influence Marketing SEO Meta Ads
Sephora
Operational Marketing Manager
HEALTH AND WELLNESS
September 2014 - July 2017 (2 years and 10 months)
Boulogne-Billancourt, France
Recommendations and deployment of impactful marketing actions:
Event setups: Beauty Truck, Beauty Studio, Color Run, Get Beauty...
Brand launches: organizing parties, private breakfasts...
Partnerships: ELITE, Beauté Star, IDTGV...
Local initiatives: flyers, emailing, SMS, mystery shopper...

Implementation of their media coverage:
Social Media Plan: advertising campaigns, organic asset creation...
PR and e-PR plan

Internal Project Management:
Gift Card and its personalization via QR Code
The Beauty Board on sephora.fr
Partnerships Event Management Community Management Brand Content Event Production