Freelancer profile translated to English.

Description

Ten yearsbuilding social media strategies for brands that matter,Sephora**, **Guerlain**, **Onatera..among others.

Today I am self-employed, with the same high standards and passion for every new brief.

👉 The brands I work with often have the same starting point: they produce content, they are present, but something isn't clicking... My role is to find what's wrong and put the strategy back on track.

📲What does that mean in practice?Social media strategy. Brand content. Tone of voice. Community Management. Content creation. Influencer campaign management.

Always focused on KPIs and with an approach that adapts to an independent brand as well as a more established structure.

🧘My field?beauty, wellness, lifestyle, but not only! Universes where emotion and brand coherence make all the difference.

🔊My conviction?A social media strategy that works isn't just measured in numbers. It's felt in the way a community talks about a brand.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Digital & Content Strategy Expert
FASHION AND COSMETICS
January 2026 - Today (7 months)
Marseille, France
Here are my areas of expertise:

🌎 SOCIAL MEDIA
Development of engaged and engaging social ecosystems
Design of impactful campaigns for the audience
Management of online communities and engagement optimization

🎨 BRAND CONTENT
Recommendation of value-added formats
Creative brief design
Support in content production

☕ INFLUENCE
Proposal of relevant activations
Selection of profiles aligned with the campaign
Liaison and collaboration follow-up

👌 INTERNAL PARTNER
Training of community managers
Team supervision and project management between stakeholders
Implementation of monitoring, measurement, and planning tools

👩‍🏫 TRAINING
Communication strategy coaching for freelancers and VSEs
Personalized support to create a coherent brand showcase
Community Management Social Media Influencer Marketing Brand Content Content Creation
Onatera
Head of Social Media & Influence
HEALTH AND WELLNESS
September 2019 - August 2025 (5 years and 11 months)
Aix-en-Provence, France
Responsible for social networks to make the brand shine
Instagram [70k followers], Facebook [50k followers] & Tik Tok
Management of brand content strategy and tone of voice
Creation of assets, shooting organization
Community animation to boost engagement
Implementation of innovative social mechanics and partnerships
Deployment of ad plans
Head of Influence
Implementation of a multi-channel influence strategy
Creation of an influencer squad
Campaign management to support launches
Event organization
Co-creation of a product line with Julie Bourges

Team Management
Social Media Influencer Marketing Brand Content Shooting Production Writing
Sephora Collection
Social Media Manager
HEALTH AND WELLNESS
July 2017 - June 2019 (1 year and 11 months)
Neuilly-sur-Seine, France
Community Manager @Sephoracollection[1.7M followers]
Content production for campaigns
Deployment of social strategy and editorial line
Influencer operations, B2B partnerships
Media plan, space buying, ads
Head of Communication for the brand's e-store spaces
Creation of assets for the Sephora Collection ecosystem on sephora.com
Work on effective SEO
Implementation of actions to boost traffic and conversion: influencer partnerships, flash sales, promo codes...
Community Management e-merchandising Influencer Marketing SEO Meta Ads