Audrey L.

With over 15 years of experience in demanding B2B environments, I support leaders and sales teams in their growth, structuring, and transformation phases.

My experience at Creditsafe (a global player in financial and legal data) has allowed me to develop a rare expertise that combines three complementary dimensions: managing strategic key accounts (portfolio >€8M, with contacts such as CFOs/CEOs/Risk Directors), managing sales teams (10 Business Developers, +110% annual target achievement), and leading data transition projects as a pivot project manager between Financial/Legal departments and IT teams.

I also managed and led an indirect partner network (credit insurers, financial risk brokers), structuring collaboration processes and developing turnover through indirect channels.

As the founder of AUBIZ, I now leverage these skills to help leaders and companies seeking commercial performance. I undertake three types of missions:

1. Commercial Transition Management

Rapid takeover of a sales team or organization during transformation, growth, or restructuring periods. Implementation of managerial rituals, clarification of roles (SDR, BDR, KAM), CRM implementation and optimization.

2. Structuring and Performance Management

Deployment of reliable KPIs, construction of commercial dashboards (Power BI), formalization of sales processes, harmonization of field practices.

3. Sales Coaching and Training

Individual and collective support for B2B sales teams: consultative selling techniques, customer loyalty, key account prospecting, negotiation with high-level contacts.

I am based in Tourcoing (59), available in person in the Hauts-de-France region and remotely throughout France.