Freelancer profile translated to English.
Back to original languageAbout Audrey
Passionate about the web and its evolution, I have been working in e-commerce for about fifteen years. My experience as CMO at 1001pharmacies.com (startup, marketplace dedicated to pharmacies), I developed a real agile vision of marketing to test, learn and scale.
I cut my teeth in the tourism sector (Vacalians group) where I participated in the launch of the e-commerce activity. There I discovered all the classic acquisition levers (SEO, SEA, display, retargeting, e-mailing in particular). Then, by joining 1001pharmacies, a startup in the parapharmacy sector, I worked on UX, data, customer experience in general, and communities in addition to the classic levers.
I then worked for a few years within the holding company Groupe Promeo where I supported the group's various subsidiaries on various digital topics: e-commerce, lead gen, development of corporate websites, e-commerce, development of "business" platforms (product management, scrum method), data analysis, CRM, social media in particular.
If you have e-commerce projects, we can discuss the different facets of developing your business.
Shall we talk about your projects?
English
Fluent
French
Native or bilingual
Can work on-site
Montpellier (up to 50km)
Experience
- Village CenterWebmarketing ManagerTRAVEL AND TOURISMJanuary 2011 - January 2014 (3 years and 1 month)Sète, France>> Administration of e-commerce sites (fr, en, de, nl): management of featured products, content updates>> Launch of the group's new site (direct holidays)>> Management of paid acquisition channels: SEA, retargeting, affiliation
- 1001pharmacies.comCMO | Marketing DirectorHEALTH AND WELLNESSJanuary 2014 - January 2017 (3 years)Montpellier, France>> Development of classic paid acquisition channels: SEO, SEA, e-mailing, affiliation, display, retargeting in particular (traffic x 5 in one year)>> UX approach: personas, user journeys, protocol and user testing>> WebAnalytics: Google Analytics, Tag Manager, reporting>> CRM: migration of e-mailing routing tool, marketing trigger scenarios, database management>> Branding: creation of a brand persona, evangelization with teams, content policy on social networks>> Product Management: Product Owner, Scrum Master, writing stories, setting up the release plan, facilitating Agile rituals, deploying the new version of the site
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Education
- Master in Management - Marketing SpecializationEuromed Management (ESC Marseille)2010Tronc commun : finance, RH, management, système d'information Spécialisation en marketing Semestre à l'étranger : Université de Reykjavik, Islande Année de césure 2 x 6 mois (Kellogg's, Euro RSCG) Apprentissage sur un an Assistante Marketing chez Village Center