Freelancer profile translated to English.

Description

I support companies wishing to find clients and increase their revenue through the various levers of Digital Marketing: SEO, SEA, content creation, inbound marketing, automation... I use techniques based on data, consumer psychology and rapid experimentation combined with creativity and the right tools, to offer companies rapid and sustainable growth.

- Specialized training in Digital Marketing and Growth Hacking

- 5 years Head of Marketing & Communication for the B2B startup Bird Office

- Former Field Marketing Manager France & Germany at Odigo (Capgemini group)

- Certified Google Analytics, Google Adwords and Hubspot Marketing

- Speaker at tech, innovation and startup events

- Winner of the Accor Startup Challenge 2019 at Viva Technology

- Copywriter in my free time

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Audrey Lallut - B2B Growth Marketing
Digital Marketing Consultant
September 2020 - Today (5 years and 9 months)
I support business creators, startups and SMEs at every stage of the customer journey to generate rapid and sustainable growth. I use Growth Marketing techniques based on consumer, market and data analysis combined with creativity and the right tools to help companies exceed their growth objectives!
Odigo
Field Marketing Manager France & Germany
November 2019 - July 2020 (8 months)
Issy-les-Moulineaux, Île-de-France, France
○ Define the marketing strategy in conjunction with the Sales Department
○ Develop the annual marketing action plan focused on brand awareness and lead generation
○ Monitor the marketing budget (+ €1M)
○ Collaborate with the Digital Marketing and Content Marketing teams to coordinate and execute effective multi-channel marketing campaigns and analyze their ROI: organization of 17 events - creation and distribution of 3 white papers - organization of a webinar - creation of a podcast
○ Develop strategic partnerships with customer relations associations, media, journalists and influencers (AFRC, ACSEL, Relation Client Mag...)
○ Manage suppliers and agencies
Bird Office
Marketing and Communication Manager
April 2015 - November 2019 (4 years and 7 months)
Région de Paris, France
As Marketing Manager at Bird Office, my role was to develop the marketing strategy and deploy it across all channels to ensure the startup's growth. In 5 years, the B2B startup grew from 1 employee to 50, underwent 2 funding rounds, transitioned from the "office Airbnb" to a digital event organization service for companies, listed over 8,000 event venues in France and Europe, and attracted over 10,000 companies.
○ Management of a team of 5 people
○ Growth:
- Creation of the blog "Bird Office Le Mag"
- Content creation: SEO texts for the site, articles, infographics, press releases, videos, customer testimonials, white papers
- Design, monitoring and optimization of traffic and lead acquisition campaigns through various digital levers (SEA, Linkedin & Facebook ads, Sales Automation....) → From 5,000 unique visitors/month in 2015 to 50,000 in 2019 and over 50,000 qualified large account leads generated in 2019
- SEO Optimization: Top 3 Google Ranking for several keywords (meeting room rental, training room...)
- Implementation of Hubspot Marketing synchronized with Salesforce CRM
- Creation of a customer retention program
- Development of tools for sales teams: personalized landing pages, sales pitches...
- Organization of events for clients and prospects
○ Brand Awareness:
- 3 commercials for BFM TV
- Over 30 articles in professional press: Maddyness, Les Echos, Voyages d’Affaires, Déplacements Pro, TourMag, Décision Achats, Challenges...
- Trade shows and professional events: Viva Technology, IFTM Top Résa, the purchasing fair...
- Numerous awards: Best Startup 2015 IFTM Top-résa, Lauréat Startup Academy 2015, Lauréat Elevator Pitch Publicis 2017, Linkedin Top Startup France 2018, Lauréat Accor Innovation Awards at Viva Technology 2019...