Freelancer profile translated to English.
Back to original languageAbout Audrey
🧠 I create what people remember.
I help companies gain visibility and credibility through digital communication that captures attention and inspires confidence.
🎯 Over 150 brands, retailers, and artisans have trusted me for their communication campaigns, online or in person. Major names like Action, Primark, Takko Fashion, Deichmann, and Auchan, as well as local players in construction, retail, and services.
✨ My services:
📲 Social media management and engagement (Facebook, Instagram, LinkedIn, TikTok)
🖌️ Engaging content creation (text, visuals, short videos)
More than a job, it's a passion that grows with your projects.
📌 Based in Lorraine (Grand Est), I work with local and remote companies.
French
Native or bilingual
Can work on-site
Metz (up to 50km)
Experience
- Klépierre ManagementMarketing ManagerSeptember 2017 - May 2023 (5 years and 8 months)As Marketing Manager, I led the communication and promotion strategy for the shopping center to enhance its visibility, retain its customers, and boost its appeal.Main missions:Marketing and Communication Strategy:Development and implementation of the shopping center's overall marketing strategy (digital and print).Social Media and Digital Content Management:Engagement and moderation of official accounts (Facebook, Instagram, LinkedIn, TikTok).Creation of engaging content: text, visuals, short videos.Monitoring performance and optimizing posts to maximize impact and engagement.Print and Digital Communication Materials:Design of flyers, posters, newsletters, and promotional banners.Coordination with graphic designers and printers to ensure the quality and consistency of the center's image.Shopping Center Engagement:Organization and follow-up of events (activities, workshops, commercial campaigns) to attract and retain visitors.Management of relationships with retailers and partners to ensure participation and buy-in for marketing actions.KPI Analysis and Monitoring:Implementation of tracking tools to measure the effectiveness of campaigns and marketing actions.Regular reporting on key indicators: foot traffic, digital engagement, campaign ROI, customer satisfaction.Image and Reputation Management:Moderation and monitoring of customer reviews to strengthen trust and the shopping center's image.Management of customer feedback and implementation of corrective actions as needed.Key Skills:Strategic and operational marketingDigital and print communicationCommunity management and content creationEvent and promotional engagementPerformance analysis and KPI reportingCustomer relationship management and moderation
- SGMRegional Marketing Manager - North EastJune 2023 - March 2024 (9 months)As Regional Marketing Manager, I led the communication and promotion strategy for all SGM Foncière shopping centers in the North East.Missions:Marketing and Communication Strategy:Development and deployment of the regional marketing strategy, adapted to different shopping centers (digital and print).Social Media and Digital Content Management:Creation of engaging and consistent content for all centers: text, visuals, short videos.Monitoring performance and optimizing posts to maximize impact and engagement at the regional level.Communication Materials:Design and coordination of flyers, posters, newsletters, and promotional banners for each center.Supervision of graphic designers and printers to ensure the quality and consistency of the brand image across all sites.Shopping Center Engagement and Promotion:Organization and follow-up of regional and local events (activities, workshops, commercial campaigns) to attract and retain visitors.Coordination with retailers and partners to ensure participation and buy-in for marketing actions.KPI Analysis and Monitoring:Implementation of tracking tools to measure the effectiveness of campaigns and marketing actions across all centers.Regular reporting on key indicators: foot traffic, digital engagement, campaign ROI, customer satisfaction.Image and Reputation Management:Moderation and monitoring of customer reviews to strengthen trust and the image of the shopping centers.Management of customer feedback and implementation of corrective actions as needed.Key Skills:Regional strategic and operational marketingMulti-site digital and print communicationCommunity management and content creationEvent and promotional engagementPerformance analysis and KPI reportingCustomer relationship management and moderation
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Education
- BTS Marketing & CommunicationHigher Institute of Communication and Commerce2004Etude de Marché, Marketing, Communication, Publicité, Management, Merchandising, Droit et Comptabilité