Audrey Kazadi

Editorial and social media support to enhance the visibility of ENGIE Entreprises & Collectivités in the context of energy transition and accelerated B2B communication challenges.

Deliverables:

• LinkedIn strategy and action plans (followers, impressions, engagement)

• Writing and optimization of ENGIE E&C website pages

• Production of high-value editorial content: web articles, white papers/studies, customer testimonials, LinkedIn carousels, short videos, infographics

• Reporting and KPI monitoring

• Led the CRM editorial strategy for 500,000 professional clients: automation of regulatory content using generative AI (compliance), management of multi-format projects (prioritization, planning, budget), KPI monitoring, design and distribution of relational, editorial, and regulatory newsletters.

• Defined and managed the internal communication strategy for the IT department.

• Designed and deployed templates and wrote executive summaries and progress reports for sponsors and project teams.

• Managed crisis communication proactively within the IT department.