Freelancer profile translated to English.
Back to original languageAbout Audrey
Business developer by nature, with 15 years of experience, I now support my clients in the development of their commercial activities in West Africa.
In a few steps, we will define or reorient your strategic axes for penetrating a specific market according to the objectives and targets set.
In parallel, I will support your sales team in preparing their approach to the new market, defining their objectives, building their commercial offers up to the signing of the contract.
Being flexible, actively listening, understanding expectations, and deploying out-of-the-box strategies are among my skills.
Do not hesitate to contact me for:
- Participating in trade shows: I will bring my experience during the preparation and the event itself.
- Attending conferences and other events in your sector: I will conduct scouting for you with a detailed report and an update related to your market and identify business opportunities.
Thanks to my communication experience, I can also support you with your communication strategy:
- Reflecting on your brand identity;
- Supporting your growth projects;
- Strengthening your media relations;
- Reinforcing your digital strategy.
My working languages are French, English, and German.
I would be delighted to discuss and get to know your project better.
French
Native or bilingual
English
Fluent
German
Fluent
Remote only
Primarily works remotely
Experience
- AZ ConsultingMarketing ConsultantCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Lyon, France● Defining & implementing go-to-market strategies.● Defining & building brand reputation.● Bringing the new token economy to entrepreneurs, helping them define their project and implementing their solutions by building the right connections.● Defining editorial strategies & content writing for print and social media.
- Chronométrie Ferdinand BerthoudDigital Marketing ManagerLUXURY GOODSMay 2015 - June 2017 (2 years and 2 months)Genève, SwitzerlandDefine the image of the new niche brand (Chopard group) and ensure its international launch.Contributions• Coordination of product launches in major cities worldwide, including trips to Dubai, Tokyo, and Madrid, and closing the year with an open order book after exceeding the initial sales target.• Working closely with internal stakeholders (design, R&D, production) to ensure maximum alignment with strategy, sales forecasts, and brand identity.• Establishing brand reputation through a strong social media presence, award wins, and ranking among the top 3 niche brands in terms of media coverage.
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Education
- Foundation for Business Leadership (FBL)IMD Business School2019Preparing for successful general management with the right business leadership basics.
Certifications
- Inbound MethodologyHubspot2021