Audrey Guilbert

I help companies build and deploy their brand strategy, from brand platform to content production.

My expertise:

• Positioning & Brand Platform

• Expression Territory & Editorial Line

• Brand Content & Content Strategy

• Brand Consistency (360°)

Experience: +25 years in communication (agency, operational management, consulting)

I undertake projects for brand structuring, repositioning, or launch, with an approach focused on clarity, consistency, and impact.

With a team of 24 people - Web & Print Art Directors, Graphic Designers, Developers, and Integrators - I thrive in a role of management, support, and development for our agency and our brands.

CRM campaign deployment, website redesign, 360° support for brand launches, commercial follow-up – each client, each project is a new challenge for me.

Actively participating in the strategic development of our agency, in close collaboration with General Management, occupies another part of my time: recruitment, strategic thinking, team and department organization, process optimization – a fascinating and demanding mission!

Here, I discovered the wonderful world of Digital Management: supervising a team of 14 creatives (Project Managers, Art Directors, Graphic Designers, Developers, Integrators across the entire production chain, setting up production schedules. Project Management: liaising with the client from brief to project completion, consulting, support, copywriting for tender applications and competitions. Sales follow-up: client relations, account management, quote writing. Purchasing management: responsible for subcontractors and relationships with suppliers (printers, copywriters, photographers...).