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Audrey GinerAG

Audrey Giner

Ad Ops - Programmatic - Retail

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

Looking for an expert to help you design, develop, and optimize your programmatic, P2P, and Retail Media strategies? I help you transform your business challenges into high-performing advertising solutions, combining operational expertise, strategic vision, and personalized support.

With over 9 years of experience in the digital advertising ecosystem, I have developed dual expertise gained from both agencies (5 years) and ad sales houses (4 years). This background allows me to understand the challenges across the entire value chain and propose solutions tailored to the objectives of advertisers, agencies, and publishers.

Over the past four years, I have participated in the development of Retail Media offerings, contributing to their structuring, marketing, and activation. This experience enables me to support market players in areas such as innovation, audience monetization, performance optimization, and inventory valuation.

I regularly work on projects such as defining programmatic strategies, setting up private deals (PMP, Preferred Deals, Programmatic Guaranteed), developing Retail Media offerings, providing commercial support, managing and optimizing campaigns, and creating strategic recommendations and client presentations.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Valiuz Adz
    Team Lead Ad Ops
    PRESS AND MEDIA
    February 2023 - Today (3 years and 5 months)
    Paris, France
    Client: e-retail
    Management and resource management. Ensure campaign delivery and performance. Contribute to tool evolution.
    Retail Programmatic DSP deal DMP
  • Locala
    Ad Ops
    May 2022 - January 2023 (8 months)
    Campaign setup via DSP. Meet delivery and localization KPIs. Monitor visibility, CTR, and completion objectives. Media plan creation. Analysis and reporting.
  • GROUPE FNAC DARTY
    Ad Ops
    November 2020 - May 2022 (1 year and 6 months)
    Campaign setup via DMP and DSP. Analysis and reporting. SSP inventory optimization. DOOH campaign setup. Creation of a datasharing platform: MyRetailink.

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Education

  • Master 2 in Digital Creation and Communication
    ISCOM
    2018
    Master 2 en création et communication digitales
  • Bachelor in Communication
    ECS London
    2016
    Bachelor en communication

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