Freelancer profile translated to English.

Description

Beauty & Luxury Retail Consultant | Commercial Strategy, Field Excellence & Customer Experience.

Discover: BeautyConsulting-retail

💼 **From passionate beautician to manager of a Clarins flagship**, dedicated to operational excellence, I have built 360° expertise in the beauty and luxury sector, combining field rigor, commercial strategy, and high-end customer experience. (I hold an MBA in luxury marketing).

🎯Founder of BeautyConsulting Retail**, I now support brands, networks, or leaders of beauty businesses in optimizing their commercial performance without compromising the **DNAof their customer experience.

My areas of intervention:

*Tailor-made Selling Ceremony:Creation or structuring of sales rituals adapted to your brand, to boost your conversions while maintaining a qualitative advisory posture.

*Mystery Shopper & Customer Journey Audits:Precise diagnosis of the in-store experience, from welcome to loyalty, with concrete, high-value recommendations.

*Field Team Coaching & Training:Development of soft skills, sales posture, relational excellence, and individual or collective skill enhancement.

*Store Performance & Operational Excellence:Project restructuring, KPI analysis, support for taking on new roles or upgrading service levels.

What I bring you:A structured, results-oriented, and fully personalized approach that links strategic vision with field execution rigor.

📍 Based in the Paris region, I operate in France and internationally (remotely or on-site).

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

BeautyConsulting-retail
Founder of the consulting firm
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Retail, beauty, and wellness expertise to boost performance, sales, and customer excellence.

BeautyConsulting Retail is a consulting firm specializing in the beauty and luxury retail sector, recognized for its field and strategic expertise. The firm supports brands, retailers, and sales teams in exceeding their objectives through a mastered alliance between commercial performance and customer experience excellence.

Field expertise serving strategy
Beauty and luxury retail is a demanding environment where service quality, product knowledge, and operational rigor are essential. BeautyConsulting Retail relies on solid and diverse experience in store and flagship management, allowing it to provide concrete solutions adapted to field realities.

Tailor-made and targeted services

Tailor-made sales ceremony: A turnkey sales ritual designed to guide sales teams through a fluid and engaging customer journey, promoting conversion without sales pressure.
Mystery audits and customer journey optimization: In-depth diagnostics to identify strengths and areas for improvement across the entire customer journey, from appointment booking to after-sales follow-up, in order to optimize satisfaction and loyalty.
Sales coaching and training: Workshops and personalized support aimed at strengthening advisory skills and developing the commercial and managerial competencies of field teams.
Additional sales strategies: Concrete and supportive recommendations to increase revenue through complementary sales, while preserving the quality of the customer experience.
Confirmed expertise
In-depth mastery of beauty and luxury retail challenges, based on significant operational experience in management and commercial strategy.
Definition and deployment of commercial strategy Performance indicator analysis (KPI) Optimization of customer journey & in-store experience Implementation of managerial rituals and team support Development of additional sales & loyalty
Clarins
Store/Spa Manager Clarins
RETAIL (SMALL BUSINESS)
September 2021 - December 2024 (3 years and 3 months)
Paris, France
Management:
- Support for 12 beauticians/advisors and an assistant.
- Implementation of in-cabin coaching with the aesthetic trainer to ensure protocols are correctly followed during client treatments and to impart all of Clarins' expertise and excellence.
- Remote management of the store staff located at Clarins headquarters. (2 people)
- Coaching and training of the team on Clarins Precious sales and customer service rituals to achieve excellence.
- Training the team on the luxury world and unique customer experience.
- Annual performance reviews and field support to develop talents.
- Member of the management committee.
- Team management based on agile approach and brainstorming. Project Management:
- Project coordination manager for the Neuilly store: implementation of the first Clarins Precious treatment cabin (first treatment cabin in France), implementation of luxury services in the Precious workshop.
- Reorganization of the customer reception and sales area to optimize the customer journey within the store and spa.
- Store visibility on Google.
- Close collaboration and coordination of retail projects with various departments: marketing, influencer communication, training and product/treatment development, CRM club, customer service.
- Development of the operational schedule and optimization during offers and peak periods.
- Organization of employee sales in Pontoise.
- KPI monitoring and analysis.
- Budget management and monitoring via P&L.
- Order and supply management: Neuilly spa/employee store and Pontoise sales (bi-annual).
Marketing:
- Development of commercial animation briefs.
- Proposal of partnerships and implementation of animations to develop store/spa revenue.
- Order of promotional materials.
- Competitive monitoring of the area.
The Estée Lauder Companies Inc.
LA MER Manager - Sephora Champs Elysees
July 2019 - September 2021 (2 years and 2 months)
Paris, France

- Coaching and talent development for my team. (10 people)
- Revenue development - planning marketing actions, events, and commercial partnerships.
- Develops and drives annual and monthly sales objectives/analyzes sales performance.
- Implementation and monitoring of KPIs/Monthly reporting/Competitive intelligence.
- Management, negotiation of product stock and its optimization (Sell out flow and events).
- Negotiation of commercial animations and product highlighting (end caps, promotions).
- Collaborate with all marketing, digital, and training departments to ensure the end consumer has a unique experience with an omnichannel journey.
Marketing:
- Coordination of trade marketing campaigns (launch, podium, merchandising, and training).
- Creation and development of digital events via multiple platforms (Eventbrite, Zoom, Bambuser/Virtual selling...).
- Development and creation of a monthly marketing and commercial newsletter through competitive intelligence and benchmarking.

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Higher Technician Certificate, Cosmetics - Aesthetics
peyrefitte esthétique
2012
Brevet de technicien supérieur, Cosmétique - esthétique
Master of Business
ISC Paris
2019
Master of Business Administration - MBA, Luxury Marketing

Check out Audrey's education

Audrey Gancel

Strategy Consultant, Retail & Beauty Expertise

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