About Audrey
French
Native or bilingual
Experience
- Gan Patrimoine (filiale de Groupama)Communication ManagerFebruary 2025 - Today (1 year and 5 months)• Project Management:Piloting and coordinating cross-functional communication and marketing projects, respecting deadlines, budgets, and deliverables.• Social Media:Developing and deploying the communication strategy for executive posts on LinkedIn to enhance their thought leadership and the company's qualitative visibility.• Global Communication Strategy:Writing and implementing the company's communication strategy, consistent with business objectives and brand values.• Partnerships:Developing, negotiating, and monitoring strategic partnerships, with an approach focused on value creation and visibility.• Visual Content Creation:Designing engaging visual materials (social media posts, infographics, event visuals) in compliance with the graphic charter.• Video Script Writing:Writing scripts for the CEO's video shoots, aiming for clarity, impact, and consistency with the editorial line.• Ambassador Network Management:Creating and managing a group of internal and external ambassadors and influencers to enhance visibility and engagement around the brand.
- ISCOM LilleLecturer in Digital Communication and MarketingEDUCATION AND E-LEARNINGJanuary 2022 - January 2022 (1 month)Lille, FranceInstructor for students – 3rd year CCD (Digital Creation and Communication)Leading the Community Management module, with a practical and strategic approach aimed at professionalizing students in online community management.Module Objectives:• Understand the challenges of community management in developing brand visibility and image.• Develop an editorial strategy adapted to different social platforms.• Create and schedule engaging content consistent with brand identity.• Analyze the performance of implemented actions using key indicators (KPIs).• Develop skills in monitoring, moderation, and interaction with communities.Implementing practical exercises, real case studies, and simulations to enable students to master the tools and reflexes of a community manager in a professional context.
- Rocket School La Plaine ImagesLecturer in Digital Communication and MarketingEDUCATION AND E-LEARNINGJuly 2021 - July 2021 (1 month)Tourcoing, FranceLeading workshops focused on developing students' personal branding to support their sales posture.• Assisting students in building their personal brand on LinkedIn to enhance their visibility and credibility in business development.• Techniques for authentically showcasing their experiences and skills while aligning with market expectations.• Optimizing their LinkedIn profiles with a storytelling approach to attract recruiters and prospects.• Methodology for writing engaging posts and building a consistent, professional, and differentiating presence on social networks.• Practical exercises to build confidence in their future Business Developer role and effectively activate their network.
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Education
- Chef de projet WebmarketingEurateach La Grande Ecole du Numérique2020Stratégie webmarketing Audit SEO, SEO, Rédaction Web SEA Gestion de projet Trafic management Community management
- Licence communication événementielleUNIVERSITÉ LILLE 31991
Certifications
- Google AnalyticsGoogle2021