Freelancer profile translated to English.
Back to original languageAbout Audrey
🎯 As a CRM Marketing expert, I help you implement your email campaign plans and automation scenarios, from A to Z, covering all operational aspects: targeting, copywriting, templating, programming, results analysis.
🛠️ With nearly 10 years of experience in CRM and acquisition marketing, my background has allowed me to work with leading market tools: Salesforce Marketing Cloud, Dartagnan, TinyClues (now Splio Predictive AI), Google Analytics, Brevo (formerly Sendinblue)...
🕵️‍♀️ I learn fast! I adapt easily to any new tool.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Lannion (up to 40km), Saint-Brieuc (up to 10km), Brest (up to 10km), Rennes (up to 10km), Paris (up to 10km)
Experience
- RĂ©my Martin & CoCRM Consultant - Dartagnan & Salesforce Marketing CloudWINE AND SPIRITSDecember 2023 - Today (2 years and 7 months)For LOUIS XIII and RĂ©my Martin spirits:Development of email marketing campaign templates- Reception of briefs (planning, mockups, visuals...)- Template creation, respecting best practices- Wording suggestions (subject line, preheader...)- Back-and-forth, recommendations, corrections, and validation- Extraction of templates in HTML formatTools used: Dartagnan, Figma, Box, UTM.ioAutomation project management- Reception of marketing briefs (concepts, use cases...)- Gathering input from IT/Data stakeholders- Creation or adaptation of customer journeys in Journey Builder- Integration of HTML templates into journeys- Testing on relevant customer profiles for use cases- Corrections, validation, and production deploymentTools used: Salesforce Marketing Cloud, Wrike...
- Colgate-PalmoliveCRM Consultant - Professional Oral CareFASHION AND COSMETICSMay 2024 - Today (2 years and 2 months)For the professional brands Elmex and MĂ©ridol:Campaign Management- Segmentation of audiences according to the needs of marketing teams (dentists, pharmacists, students...)- Construction and sending of emailing campaigns via the SAP Marketing Cloud (SMC) toolProject Management- Creation of automated emailing journeys (example: welcome journey)Analysis- Implementation of tracking- Monitoring of campaign performance
- Qonto - CorporateCRM Manager - One-shot CampaignsBANKING AND INSURANCEApril 2024 - May 2024 (1 month)For the French, German, Spanish, and Italian markets:Within the One-Shot CRM team- Coordination, setup, and routing of ad hoc campaigns, in coordination with the product, content, and design teams- Implementation of A/B tests and optimizations to maximize results- Analysis of results, optimization proposals
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Education
- Master of Science in MarketingNEOMA Business School2012Campus de Rouen. Grande majorité des cours en anglais. Environnement multiculturel (classes internationales)
- University exchange in NorwayNorges Handelshøyskole (NHH)2011Marketing and Brand Management
Certifications
- TinyClues - Insights (Efficiency Map, Audience Mapper)TinyClues2022
- TinyClues - Core Planning (Basics, Campaign Agenda)TinyClues2022